Beschreibung der Beschaffung
The service provider shall perform the tasks specified in tender specifications of the tender documents.
In particular, the service provider shall perform the following tasks:
1) Basic services
— General Information Service and Correspondence:
• in a fully equipped and staffed office during normal business hours in Sweden;
• particularly regarding exporters, importers, specialist retailers, catering trade, media and consumers;
• consulting service for German wine and sparkling wine producers for entering or already working on the Swedish market;
• creation and maintenance of a network of important and relevant contacts and multipliers in Sweden in order to perform these responsibilities;
— Public relations
• continuous monitoring of the Swedish media landscape;
• expert point of contact for media representatives;
• monthly summary of current media clippings (TV, print and internet);
• reports on the current situation and changes in politics and the wine sector;
• creation and distribution of press releases;
• creation and distribution of information publications;
• invitation of journalist and trade delegations to Germany. Provide background information, book travel and implement a questionnaire after travel;
— Retail trade/catering trade/importers/wine market
• identifying market potentials, concrete needs and opportunities for cooperation for German wine and sparkling wine producers;
• continuous compilation and updating of lists of Swedish wine dealers, importers, distributors, supermarkets, top hotels and selected restaurants (including contact person for wine procurement);
• adaptation of existing promotional material;
• distribution and shipment of promotional materials;
• selection and invitations of potential participants at multi-national information trips to the German wine-growing regions;
— Statistics/market research/marketing strategy for Sweden
• development of an appropriate marketing strategy for the generic marketing of the Wines of Germany office in Sweden corresponding to the market situation and in line with the general strategy of DWI;
• transmission of statistics/market research;
• continuous transmission of statistics in relation to the use of social media (number of followers, etc.);
• monthly report on activities’ progress and media evaluation;
— Other services
• cellarage of wines;
• storage of POS material;
• attendance of an annual meeting of all Wines of Germany offices in Germany by the team leader/Head of Campaign (about 4 days);
— Website maintenance
• maintenance, updating and further development of the existing website
www.winesofgermany.se. This includes the planning and creation of digital content (Content Management) on a weekly basis, including the creation of new content at least once a week, all in line with the CI and CD of Wines of Germany. Content Management shall be provided by the Service Provider as part of the DWI's existing Open Source Typo3 Content Management System (CMS). The DWI will provide the Service Provider with the necessary access to the CMS;
— Internet and social media
• content creation and maintenance of all relevant social media networks (e.g. Instagram, Facebook, video channels, etc.). Social media channels must be updated at least twice a week with unique content containing added value;
2) Additional services
Upon separate request by the DWI, the service provider shall also perform the following tasks as additional services. These additional services will be put forward based on the DWI’s general strategy and may vary from year to year depending on budgets defined for the Swedish market.
— Media relations/trips to Germany
• invitations to, travel arrangements for and possibly accompanying of information trips for Swedish media, sommeliers, importers and retailers to the wine-growing regions of Germany.
— Special press conferences in relation to current events
• selection of journalists, invitation, and preparation of information packs, search for venues, hosting of the conference and provision of support to DWI in discussions with media representatives;
— Other marketing activities
• the service provider shall carry out further marketing activities determined by the DWI in order to increase interest in and sales of German wines. The service provider shall also carry out generic promotion activities (for example Regulation (EU) No 1144/2014 of 22.10.14.) upon consultation with the DWI, which may be co-financed by the European Union and/or other national structural funding. Those generic promotion programmes may include marketing activities for other eligible agricultural products, which then will also be marketed by the service provider within the scope of these promotional programmes;
— Events/fairs/presentations
• organisation of events for the media, sommeliers, beverage retailers, restaurateurs, consumers, etc. upon suggestion by the service provider. The theme, the venue and, if necessary, the German wines to be presented at the venue shall be agreed on with the DWI beforehand. The service provider shall undertake the promotion, planning and implementation of accompanying online communication measures, organisation and management of the event, including the provision of translation services, if necessary.