Promotion of German Wines in the USA
Deutsches Weininstitut GmbH
The German Wine Institute (DWI) is looking for an agency/service provider for the years 2021-2026 in the USA to develop, maintain and execute public relations and marketing activities in line with the goals set forth in the German Wine Institute´s marketing strategy.
The aims of the marketing programme include raising consumers´ interest in German Wines in the USA and increasing and consolidating sales of German wine products. For these purposes, the service provider must have an excellent network of contacts in the USA, particularly with regard to the beverage / wine trade, gastronomy and the media.
Die Frist für den Eingang der Angebote war 2020-09-01. Die Ausschreibung wurde veröffentlicht am 2020-07-30.
AnbieterDie folgenden Lieferanten werden in Vergabeentscheidungen oder anderen Beschaffungsunterlagen erwähnt:
Wer? Wie? Wo?
Geschichte der Beschaffung
| Datum | Dokument |
|---|---|
| 2020-07-30 | Auftragsbekanntmachung |
| 2020-11-17 | Bekanntmachung über vergebene Aufträge |
Auftragsbekanntmachung (2020-07-30)
Objekt
Umfang der Beschaffung
Titel: Werbe- und Marketingdienstleistungen
Referenznummer: DWI 2020-18
Kurze Beschreibung:
“The German Wine Institute (DWI) is looking for an agency/service provider for the years 2021-2026 in the USA to develop, maintain and execute public...”
Mehr anzeigen
Metadaten der Bekanntmachung
Originalsprache: Englisch 🗣️
Dokumenttyp: Auftragsbekanntmachung
Art des Auftrags: Dienstleistungen
Verordnung: Europäische Union, mit GPA-Beteiligung
Gemeinsames Vokabular für öffentliche Aufträge (CPV)
Code: Werbe- und Marketingdienstleistungen 📦
Ort der Leistung
NUTS-Region: Deutschland 🏙️
Verfahren
Verfahrensart: Verhandlungsverfahren
Angebotsart: Angebot für alle Lose
Vergabekriterien
Wirtschaftlichstes Angebot
Öffentlicher Auftraggeber
Identität
Land: Deutschland 🇩🇪
Art des öffentlichen Auftraggebers: Einrichtung des öffentlichen Rechts
Name des öffentlichen Auftraggebers: Deutsches Weininstitut GmbH
Postanschrift: Platz des Weines 2
Postleitzahl: 55294
Postort: Bodenheim
Kontakt
Internetadresse: https://www.deutscheweine.de 🌏
E-Mail: vergabe@deutscheweine.de 📧
URL der Dokumente: https://www.evergabe-online.de/tenderdetails.html?id=343017 🌏
URL der Teilnahme: https://www.evergabe-online.de/tenderdetails.html?id=343017 🌏
Referenz
Daten
Absendedatum: 2020-07-30 📅
Einreichungsfrist: 2020-09-01 📅
Veröffentlichungsdatum: 2020-08-04 📅
Datum des Beginns: 2021-01-01 📅
Datum des Endes: 2021-12-31 📅
Kennungen
Bekanntmachungsnummer: 2020/S 149-365648
ABl. S-Ausgabe: 149
Objekt
Umfang der Beschaffung
Kurze Beschreibung:
“The German Wine Institute (DWI) is looking for an agency/service provider for the years 2021-2026 in the USA to develop, maintain and execute public...”
Mehr anzeigen
“The aims of the marketing programme include raising consumers´ interest in German Wines in the USA and increasing and consolidating sales of German wine...”
Mehr anzeigen
Geschätzter Gesamtwert: 3 300 000 EUR 💰
Kurze Beschreibung:
“The service provider shall perform the tasks specified in Tender Specifications of the tender documents.”
“In Particular, the Service Provider shall perform the following tasks:”
“— general information service and correspondence in a fully equipped and staffed office during normal business hours in the USA,”
“— maintenance, updating and development of the existing website at www.germanwineusa.com. This includes the planning and creation of digital content as well...”
Mehr anzeigen
“— daily checking of the topicality of the content posted on the website,”
“— content creation and maintenance of all relevant social media networks (e.g. Instagram, Facebook, video channels, etc.). Social media channels must be...”
Mehr anzeigen
“— continuous monitoring of the U.S. media landscape,”
“— expert point of contact for media representatives,”
“— monthly summary of current media clippings (TV, print and internet),”
“— reports on the current situation and changes in politics and the wine sector,”
“— creation and distribution of press releases,”
“— creation and distribution of information publications,”
“— invitation of journalist and trade delegations to Germany. Provide background information, book travel and implement a questionnaire after travel,”
“— creation, distribution and forwarding of promotional materials,”
“— assisting in organizing trips to the German wine-growing regions,”
“— market research / Collecting of market data,”
“— transmission of statistics,”
“— creation and organisation of events for the press, sommeliers, beverage retailers, restaurateurs, consumers etc.,”
“— public relations,”
“— identifying market potentials, concrete needs and opportunities for cooperation for German wine and sparkling wine producers,”
“— continuous compilation and updating of lists of American wine dealers, importers, distributors, supermarkets, top hotels and selected restaurants...”
Mehr anzeigen
“— adaptation of existing promotional material,”
“— distribution and shipment of promotional materials,”
“— selection and invitations of potential participants at multi-national information trips to the German wine-growing regions,”
“— development of an appropriate marketing strategy for the generic marketing of the Wines of Germany office in the USA corresponding to the market situation...”
Mehr anzeigen
“— transmission of statistics/market research,”
“— continuous transmission of statistics in relation to the use of social media (number of followers, etc.),”
“— monthly report on activities’ progress and media evaluation,”
“— cellarage of wines,”
“— storage of POS material,”
“— attendance of an annual meeting of all Wines of Germany offices in Germany by the Chief Executive/Head of Campaign (about 6 days).”
“The service provider against separate order by the DWI also undertakes the following tasks, in particular, as additional activities:”
“— media relations / trips to Germany.”
“Invitations, travel arrangements and possible accompanying of media trips for American media, sommeliers, importers and retailers to the wine-growing...”
Mehr anzeigen
“— press conferences in relation to current events.”
“Selection of journalists, invitation, preparation of information packs and search for venues, hosting of the conference and provision of support to DWI in...”
Mehr anzeigen
“— events / fairs/ presentations.”
“Organisation of events (including e.g. trade fairs, online events, etc.) for the media, sommeliers, beverage retailers, restaurateurs, consumers etc. upon...”
Mehr anzeigen
“— other marketing activities.”
“By arrangement, the Service Provider undertakes to carry out further marketing activities to be specified by the Client with a view to increasing interest...”
Mehr anzeigen
Beschreibung der Verlängerungen:
“(1) The term of this Framework Agreement commences on 1 January 2021 and shall expire on 31 December 2021 (which concludes one year). The contract will be...”
Mehr anzeigen
Ort der Leistung
Hauptstandort oder Erfüllungsort:
“United States of America.”
Rechtliche, wirtschaftliche, finanzielle und technische Informationen
Bedingungen für die Teilnahme
Befähigung zur Berufsausübung:
“1) Cover letter, including the mention “Service Provider in USA”, dated and signed by the candidate’s duly authorized representative. The candidate and the...”
Mehr anzeigen
“2) Self-declaration in accordance with §§ 123, 124 GWB (German Act Against Restraints of Competition).”
“The self-declaration in accordance with §§ 123, 124 GWB must be submitted and signed by every member involved in the case of a bidding consortium and/or...”
Mehr anzeigen
“3) If applicable: Declaration for a bidding consortia and/or the use of sub-contractors.”
Wirtschaftliche und finanzielle Leistungsfähigkeit:
“1) Company presentation attachment.”
“2) Self-declaration of the average number of employees - average number of employees in the last two business years.”
“3) Self-declaration of the annual turnover - annual turnover of the last two completed business years in euros.”
“4) Self-declaration confirming that you have professional/commercial liability insurance with a coverage of at least EUR 1 000 000.00 for each of personal...”
Mehr anzeigen
Mindeststandards:
“Minimum annual turnover: The annual turnover of each of the last two completed business years shall amount to a minimum of EUR 500 000.”
Technische und berufliche Fähigkeiten:
“1) Self-declaration confirming that you have an active network of multipliers in trade and gastronomy in the wine/food/beverage sector as well as contacts...”
Mehr anzeigen
“2) Self-declaration about the knowledge of the required languages: English as native language or excellent English language skills (level C2) of staff.”
“3) Self-declaration about the Staff or technical bodies that are planned to be involved in the provision of the services, regardless of whether they form...”
Mehr anzeigen
“A. Qualification of the team leader/Head of Campaign”
“Information about relevant work experience of the team leader/Head of Campaign who will be in charge. In this context, please provide detailed information...”
Mehr anzeigen
“The information must include in particular:”
“I. project experience in large campaigns proven by reference projects with the annual budget indicated in euros.”
“II. number of companies in the food and beverages sector for which they have run marketing campaigns”
“B. Qualification of the project team”
“Information about relevant work experience of the team members who will be involved in the project. In this context, please provide detailed information...”
Mehr anzeigen
“This must include in particular:”
“I. Wine-related professional or vocational training and further education courses”
“II. Project experience in the alcoholic beverages sector, proven by completed projects”
“4) Provide appropriate references from contracts performed in the past of major services provided in the last five years (2015, 2016, 2017, 2018, 2019).”
“The references must include in particular:”
“I. Total project duration/contract term of the references”
“II. Number of events/measures carried out during the contract term of the reference projects”
“III. Fields of the reference project (food and beverages, beverages, alcoholic beverages)”
“Candidates must provide at least two appropriate references. To be appropriate, these projects must be equivalent to the object of the contract described in...”
Mehr anzeigen
“Equivalent means that the references must concern projects that are at least similar to the object of the present award procedure. To meet this requirement,...”
Mehr anzeigen
“— reference 1 must cover several different marketing and PR activities for a client, with the “gastronomy and trade” sector in the USA as target group,”
“— reference 2 must cover several different marketing and PR activities for a client, with the “consumers” sector in the USA as target group.”
“To ensure comparability with the object of the present award procedure, the references 1 and 2 must refer to projects that have taken place in the...”
Mehr anzeigen
“The management of a promising project that is comparable to the object of this award procedure requires an existing and proven network of contacts to...”
Mehr anzeigen
Mindeststandards:
“Candidates must provide at least two appropriate references. To be appropriate, these projects must be equivalent to the object of the contract described in...”
Mehr anzeigen
“Equivalent means that the references must concern projects that are at least similar to the object of the present award procedure. To meet this requirement,...”
Mehr anzeigen
“A. Reference 1 must cover several different marketing and PR activities for a client, with the “gastronomy and trade” sector in the USA as target group.”
“B. Reference 2 must cover several different marketing and PR activities for a client, with the “consumers” sector in the USA as target group.”
“To ensure comparability with the object of the present award procedure, the references 1 and 2 must refer to projects that have taken place in the...”
Mehr anzeigen
Verfahren
Rechtsgrundlage: 32014L0024
Voraussichtliche Anzahl von Bewerbern: 3
Objektive Kriterien für die Auswahl der begrenzten Anzahl von Bewerbern:
“A. Reference 1: “gastronomy and trade” sector in USA.”
“A. I. Duration of the contractual relationship of reference - max. 8 points.”
“A. II. Number of events carried out during the contractual relationship of the reference - max. 12 points.”
“A. III. Sector of the reference - max. 15 points.”
“B. Reference 2: “consumers” sector in USA.”
“B. I. Duration of the contractual relationship of reference - max. 8 points.”
“B. II. Number of events carried out during the contractual relationship of the reference - max. 12 points.”
“B. III. Sector of the reference - max. 15 points.”
“2. Staff Qualification.”
“A. Qualification of the team leader/Head of Campaign.”
“A. I. Project experience with large campaigns - max. 7,5 points.”
“A. II. Number of companies for which he has run marketing campaigns - max. 7,5 points.”
“B. Qualification of the team.”
“B. I. Vocational/professional training and further education courses - max. 7,5 Points.”
“B. II. Work experience with projects in the alcoholic beverages sector - max. 7,5 Points.”
“If, even after this evaluation, the field of applicants cannot be clearly and finally brought to the desired number of three applicants, the decision shall...”
Mehr anzeigen
Begründung für die Rahmenvereinbarung:
“The German Wine Institute has been working with foreign agencies for over 30 years. These agencies act as official representatives of the German Wine...”
Mehr anzeigen
Begründung für eine Laufzeit der Rahmenvereinbarung von mehr als vier Jahren:
“The German Wine Institute has been working with foreign agencies for over 30 years. These agencies act as official representatives of the German Wine...”
Mehr anzeigen
“The necessary investment volume on both sides, on the service provider’s and the client’s side, is considered a recognized reason to deviate from the...”
Mehr anzeigen
Zeitpunkt des Eingangs der Angebote: 11:00
Sprachen, in denen Angebote oder Teilnahmeanträge eingereicht werden können: Deutsch 🗣️
Englisch 🗣️
Öffentlicher Auftraggeber
Kontakt
Dokumente URL: https://www.evergabe-online.de/tenderdetails.html?id=343017 🌏
Ergänzende Informationen
Körper überprüfen
Name: Vergabekammer des Bundes
Postanschrift: Villemombler Straße 76
Postort: Bonn
Postleitzahl: 53123
Land: Deutschland 🇩🇪
Telefon: +49 4922-894990 📞
Fax: +49 4922-89499163 📠
Informationen zu Fristen für Nachprüfungsverfahren:
“Undertakings have a right that the contracting authority complies with the relevant provisions governing public contract award procedures in Germany that...”
Mehr anzeigen
“The language of the review proceeding is German.”
Quelle: OJS 2020/S 149-365648 (2020-07-30)
Objekt
Umfang der Beschaffung
Titel: Werbe- und Marketingdienstleistungen
Referenznummer: DWI 2020-18
Kurze Beschreibung:
“The German Wine Institute (DWI) is looking for an agency/service provider for the years 2021-2026 in the USA to develop, maintain and execute public...”
Metadaten der Bekanntmachung
Originalsprache: Englisch 🗣️
Dokumenttyp: Auftragsbekanntmachung
Art des Auftrags: Dienstleistungen
Verordnung: Europäische Union, mit GPA-Beteiligung
Gemeinsames Vokabular für öffentliche Aufträge (CPV)
Code: Werbe- und Marketingdienstleistungen 📦
Ort der Leistung
NUTS-Region: Deutschland 🏙️
Verfahren
Verfahrensart: Verhandlungsverfahren
Angebotsart: Angebot für alle Lose
Vergabekriterien
Wirtschaftlichstes Angebot
Öffentlicher Auftraggeber
Identität
Land: Deutschland 🇩🇪
Art des öffentlichen Auftraggebers: Einrichtung des öffentlichen Rechts
Name des öffentlichen Auftraggebers: Deutsches Weininstitut GmbH
Postanschrift: Platz des Weines 2
Postleitzahl: 55294
Postort: Bodenheim
Kontakt
Internetadresse: https://www.deutscheweine.de 🌏
E-Mail: vergabe@deutscheweine.de 📧
URL der Dokumente: https://www.evergabe-online.de/tenderdetails.html?id=343017 🌏
URL der Teilnahme: https://www.evergabe-online.de/tenderdetails.html?id=343017 🌏
Referenz
Daten
Absendedatum: 2020-07-30 📅
Einreichungsfrist: 2020-09-01 📅
Veröffentlichungsdatum: 2020-08-04 📅
Datum des Beginns: 2021-01-01 📅
Datum des Endes: 2021-12-31 📅
Kennungen
Bekanntmachungsnummer: 2020/S 149-365648
ABl. S-Ausgabe: 149
Objekt
Umfang der Beschaffung
Kurze Beschreibung:
“The German Wine Institute (DWI) is looking for an agency/service provider for the years 2021-2026 in the USA to develop, maintain and execute public...”
“The aims of the marketing programme include raising consumers´ interest in German Wines in the USA and increasing and consolidating sales of German wine...”
Geschätzter Gesamtwert: 3 300 000 EUR 💰
Kurze Beschreibung:
“The service provider shall perform the tasks specified in Tender Specifications of the tender documents.”
“In Particular, the Service Provider shall perform the following tasks:”
Mehr anzeigen (38)
“— general information service and correspondence in a fully equipped and staffed office during normal business hours in the USA,”
“— maintenance, updating and development of the existing website at www.germanwineusa.com. This includes the planning and creation of digital content as well...”
“— daily checking of the topicality of the content posted on the website,”
“— content creation and maintenance of all relevant social media networks (e.g. Instagram, Facebook, video channels, etc.). Social media channels must be...”
“— continuous monitoring of the U.S. media landscape,”
“— expert point of contact for media representatives,”
“— monthly summary of current media clippings (TV, print and internet),”
“— reports on the current situation and changes in politics and the wine sector,”
“— creation and distribution of press releases,”
“— creation and distribution of information publications,”
“— invitation of journalist and trade delegations to Germany. Provide background information, book travel and implement a questionnaire after travel,”
“— creation, distribution and forwarding of promotional materials,”
“— assisting in organizing trips to the German wine-growing regions,”
“— market research / Collecting of market data,”
“— transmission of statistics,”
“— creation and organisation of events for the press, sommeliers, beverage retailers, restaurateurs, consumers etc.,”
“— public relations,”
“— identifying market potentials, concrete needs and opportunities for cooperation for German wine and sparkling wine producers,”
“— continuous compilation and updating of lists of American wine dealers, importers, distributors, supermarkets, top hotels and selected restaurants...”
“— adaptation of existing promotional material,”
“— distribution and shipment of promotional materials,”
“— selection and invitations of potential participants at multi-national information trips to the German wine-growing regions,”
“— development of an appropriate marketing strategy for the generic marketing of the Wines of Germany office in the USA corresponding to the market situation...”
“— transmission of statistics/market research,”
“— continuous transmission of statistics in relation to the use of social media (number of followers, etc.),”
“— monthly report on activities’ progress and media evaluation,”
“— cellarage of wines,”
“— storage of POS material,”
“— attendance of an annual meeting of all Wines of Germany offices in Germany by the Chief Executive/Head of Campaign (about 6 days).”
“The service provider against separate order by the DWI also undertakes the following tasks, in particular, as additional activities:”
“— media relations / trips to Germany.”
“Invitations, travel arrangements and possible accompanying of media trips for American media, sommeliers, importers and retailers to the wine-growing...”
“— press conferences in relation to current events.”
“Selection of journalists, invitation, preparation of information packs and search for venues, hosting of the conference and provision of support to DWI in...”
“— events / fairs/ presentations.”
“Organisation of events (including e.g. trade fairs, online events, etc.) for the media, sommeliers, beverage retailers, restaurateurs, consumers etc. upon...”
“— other marketing activities.”
“By arrangement, the Service Provider undertakes to carry out further marketing activities to be specified by the Client with a view to increasing interest...”
“(1) The term of this Framework Agreement commences on 1 January 2021 and shall expire on 31 December 2021 (which concludes one year). The contract will be...”
Ort der Leistung
Hauptstandort oder Erfüllungsort:
“United States of America.”
Rechtliche, wirtschaftliche, finanzielle und technische Informationen
Bedingungen für die Teilnahme
Befähigung zur Berufsausübung:
“1) Cover letter, including the mention “Service Provider in USA”, dated and signed by the candidate’s duly authorized representative. The candidate and the...”
“2) Self-declaration in accordance with §§ 123, 124 GWB (German Act Against Restraints of Competition).”
Mehr anzeigen (2)
“The self-declaration in accordance with §§ 123, 124 GWB must be submitted and signed by every member involved in the case of a bidding consortium and/or...”
“3) If applicable: Declaration for a bidding consortia and/or the use of sub-contractors.”
“1) Company presentation attachment.”
“2) Self-declaration of the average number of employees - average number of employees in the last two business years.”
Mehr anzeigen (2)
“3) Self-declaration of the annual turnover - annual turnover of the last two completed business years in euros.”
“4) Self-declaration confirming that you have professional/commercial liability insurance with a coverage of at least EUR 1 000 000.00 for each of personal...”
“Minimum annual turnover: The annual turnover of each of the last two completed business years shall amount to a minimum of EUR 500 000.”
Technische und berufliche Fähigkeiten:
“1) Self-declaration confirming that you have an active network of multipliers in trade and gastronomy in the wine/food/beverage sector as well as contacts...”
“2) Self-declaration about the knowledge of the required languages: English as native language or excellent English language skills (level C2) of staff.”
Mehr anzeigen (22)
“3) Self-declaration about the Staff or technical bodies that are planned to be involved in the provision of the services, regardless of whether they form...”
“A. Qualification of the team leader/Head of Campaign”
“Information about relevant work experience of the team leader/Head of Campaign who will be in charge. In this context, please provide detailed information...”
“The information must include in particular:”
“I. project experience in large campaigns proven by reference projects with the annual budget indicated in euros.”
“II. number of companies in the food and beverages sector for which they have run marketing campaigns”
“B. Qualification of the project team”
“Information about relevant work experience of the team members who will be involved in the project. In this context, please provide detailed information...”
“This must include in particular:”
“I. Wine-related professional or vocational training and further education courses”
“II. Project experience in the alcoholic beverages sector, proven by completed projects”
“4) Provide appropriate references from contracts performed in the past of major services provided in the last five years (2015, 2016, 2017, 2018, 2019).”
“The references must include in particular:”
“I. Total project duration/contract term of the references”
“II. Number of events/measures carried out during the contract term of the reference projects”
“III. Fields of the reference project (food and beverages, beverages, alcoholic beverages)”
“Candidates must provide at least two appropriate references. To be appropriate, these projects must be equivalent to the object of the contract described in...”
“Equivalent means that the references must concern projects that are at least similar to the object of the present award procedure. To meet this requirement,...”
“— reference 1 must cover several different marketing and PR activities for a client, with the “gastronomy and trade” sector in the USA as target group,”
“— reference 2 must cover several different marketing and PR activities for a client, with the “consumers” sector in the USA as target group.”
“To ensure comparability with the object of the present award procedure, the references 1 and 2 must refer to projects that have taken place in the...”
“The management of a promising project that is comparable to the object of this award procedure requires an existing and proven network of contacts to...”
“Candidates must provide at least two appropriate references. To be appropriate, these projects must be equivalent to the object of the contract described in...”
“Equivalent means that the references must concern projects that are at least similar to the object of the present award procedure. To meet this requirement,...”
Mehr anzeigen (3)
“A. Reference 1 must cover several different marketing and PR activities for a client, with the “gastronomy and trade” sector in the USA as target group.”
“B. Reference 2 must cover several different marketing and PR activities for a client, with the “consumers” sector in the USA as target group.”
“To ensure comparability with the object of the present award procedure, the references 1 and 2 must refer to projects that have taken place in the...”
Verfahren
Rechtsgrundlage: 32014L0024
Voraussichtliche Anzahl von Bewerbern: 3
Objektive Kriterien für die Auswahl der begrenzten Anzahl von Bewerbern:
“A. Reference 1: “gastronomy and trade” sector in USA.”
“A. I. Duration of the contractual relationship of reference - max. 8 points.”
Mehr anzeigen (14)
“A. II. Number of events carried out during the contractual relationship of the reference - max. 12 points.”
“A. III. Sector of the reference - max. 15 points.”
“B. Reference 2: “consumers” sector in USA.”
“B. I. Duration of the contractual relationship of reference - max. 8 points.”
“B. II. Number of events carried out during the contractual relationship of the reference - max. 12 points.”
“B. III. Sector of the reference - max. 15 points.”
“2. Staff Qualification.”
“A. Qualification of the team leader/Head of Campaign.”
“A. I. Project experience with large campaigns - max. 7,5 points.”
“A. II. Number of companies for which he has run marketing campaigns - max. 7,5 points.”
“B. Qualification of the team.”
“B. I. Vocational/professional training and further education courses - max. 7,5 Points.”
“B. II. Work experience with projects in the alcoholic beverages sector - max. 7,5 Points.”
“If, even after this evaluation, the field of applicants cannot be clearly and finally brought to the desired number of three applicants, the decision shall...”
“The German Wine Institute has been working with foreign agencies for over 30 years. These agencies act as official representatives of the German Wine...”
Begründung für eine Laufzeit der Rahmenvereinbarung von mehr als vier Jahren:
“The German Wine Institute has been working with foreign agencies for over 30 years. These agencies act as official representatives of the German Wine...”
“The necessary investment volume on both sides, on the service provider’s and the client’s side, is considered a recognized reason to deviate from the...”
Zeitpunkt des Eingangs der Angebote: 11:00
Sprachen, in denen Angebote oder Teilnahmeanträge eingereicht werden können: Deutsch 🗣️
Englisch 🗣️
Öffentlicher Auftraggeber
Kontakt
Dokumente URL: https://www.evergabe-online.de/tenderdetails.html?id=343017 🌏
Ergänzende Informationen
Körper überprüfen
Name: Vergabekammer des Bundes
Postanschrift: Villemombler Straße 76
Postort: Bonn
Postleitzahl: 53123
Land: Deutschland 🇩🇪
Telefon: +49 4922-894990 📞
Fax: +49 4922-89499163 📠
Informationen zu Fristen für Nachprüfungsverfahren:
“Undertakings have a right that the contracting authority complies with the relevant provisions governing public contract award procedures in Germany that...”
“The language of the review proceeding is German.”
Quelle: OJS 2020/S 149-365648 (2020-07-30)
Bekanntmachung über vergebene Aufträge (2020-11-17)
Objekt
Umfang der Beschaffung
Kurze Beschreibung:
“The German Wine Institute (DWI) is looking for an agency/service provider for the years 2021-2026 in the USA to develop, maintain and execute public...”
Mehr anzeigen
Gesamtwert des Auftrags: 3 300 000 EUR 💰
Metadaten der Bekanntmachung
Dokumenttyp: Bekanntmachung über vergebene Aufträge
Verfahren
Angebotsart: Entfällt
Referenz
Daten
Absendedatum: 2020-11-17 📅
Veröffentlichungsdatum: 2020-11-20 📅
Kennungen
Bekanntmachungsnummer: 2020/S 227-558792
Verweist auf Bekanntmachung: 2020/S 149-365648
ABl. S-Ausgabe: 227
Objekt
Umfang der Beschaffung
Kurze Beschreibung:
“The German Wine Institute (DWI) is looking for an agency/service provider for the years 2021-2026 in the USA to develop, maintain and execute public...”
Mehr anzeigen
“The aims of the marketing programme include raising consumers interest in German Wines in the USA and increasing and consolidating sales of German wine...”
Mehr anzeigen
“The service provider shall perform the tasks specified in tender specifications of the tender documents.”
“In particular, the service provider shall perform the following tasks:”
“— general information service and correspondence in a fully equipped and staffed office during normal business hours in the USA;”
“— maintenance, updating and development of the existing website at www.germanwineusa.com.”
“This includes the planning and creation of digital content as well as the inclusion of new content on the website at least once a week. The content...”
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“— daily checking of the topicality of the content posted on the website;”
“— content creation and maintenance of all relevant social media networks (e.g. Instagram, Facebook, video channels, etc.). Social media channels must be...”
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“— continuous monitoring of the U.S. media landscape;”
“— expert point of contact for media representatives;”
“— monthly summary of current media clippings (TV, print and internet);”
“— reports on the current situation and changes in politics and the wine sector;”
“— creation and distribution of press releases;”
“— creation and distribution of information publications;”
“— invitation of journalist and trade delegations to Germany. Provide background information, book travel and implement a questionnaire after travel;”
“— creation, distribution and forwarding of promotional materials;”
“— assisting in organizing trips to the German wine-growing regions;”
“— market research/collecting of market data;”
“— transmission of statistics;”
“— creation and organisation of events for the press, sommeliers, beverage retailers, restaurateurs, consumers etc;”
“— public relations;”
“— identifying market potentials, concrete needs and opportunities for cooperation for German wine and sparkling wine producers;”
“— continuous compilation and updating of lists of American wine dealers, importers, distributors, supermarkets, top hotels and selected restaurants...”
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“— adaptation of existing promotional material;”
“— distribution and shipment of promotional materials;”
“— selection and invitations of potential participants at multi-national information trips to the German wine-growing regions;”
“— development of an appropriate marketing strategy for the generic marketing of the Wines of Germany office in the USA corresponding to the market situation...”
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“— transmission of statistics/market research;”
“— continuous transmission of statistics in relation to the use of social media (number of followers, etc.);”
“— monthly report on activities’ progress and media evaluation;”
“— cellarage of wines;”
“— storage of POS material;”
“— media relations/trips to Germany.”
“— events/fairs/ presentations.”
“Organisation of events (including e.g. trade fairs, online events, etc.) for the media, sommeliers, beverage retailers, restaurateurs, consumers etc. upon...”
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“By arrangement, the service provider undertakes to carry out further marketing activities to be specified by the client with a view to increasing interest...”
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Verfahren
Vergabekriterien
Qualitätskriterium (Bezeichnung): Presentation of a concept for a table top presentation
Qualitätskriterium (Gewichtung): 10
Qualitätskriterium (Bezeichnung): Presentation of a concept for a restaurant and wine retailer campaign ‘Riesling weeks’
Presentation of a concept for a middle-sized end consumer event
Conceptual idea
Marketing strategy for USA
Make-up and structure of content
Qualitätskriterium (Gewichtung): 3
Qualitätskriterium (Bezeichnung): Comprehensibility of the presented contents
Overall impression of the presentation
Qualitätskriterium (Gewichtung): 4
Preis (Gewichtung): 40
Auftragsvergabe
Datum des Vertragsabschlusses: 2020-11-09 📅
Name: RF | Binder
Postort: New York
Land: Vereinigte Staaten 🇺🇸
00 🏙️
Gesamtwert des Auftrags: 3 300 000 EUR 💰
Informationen über Ausschreibungen
Anzahl der eingegangenen Angebote: 2
Ergänzende Informationen
Körper überprüfen
Informationen zu Fristen für Nachprüfungsverfahren:
“Undertakings have a right that the contracting authority complies with the relevant provisions governing public contract award procedures in Germany that...”
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Quelle: OJS 2020/S 227-558792 (2020-11-17)
Objekt
Umfang der Beschaffung
Kurze Beschreibung:
“The German Wine Institute (DWI) is looking for an agency/service provider for the years 2021-2026 in the USA to develop, maintain and execute public...”
Gesamtwert des Auftrags: 3 300 000 EUR 💰
Metadaten der Bekanntmachung
Dokumenttyp: Bekanntmachung über vergebene Aufträge
Verfahren
Angebotsart: Entfällt
Referenz
Daten
Absendedatum: 2020-11-17 📅
Veröffentlichungsdatum: 2020-11-20 📅
Kennungen
Bekanntmachungsnummer: 2020/S 227-558792
Verweist auf Bekanntmachung: 2020/S 149-365648
ABl. S-Ausgabe: 227
Objekt
Umfang der Beschaffung
Kurze Beschreibung:
“The German Wine Institute (DWI) is looking for an agency/service provider for the years 2021-2026 in the USA to develop, maintain and execute public...”
“The aims of the marketing programme include raising consumers interest in German Wines in the USA and increasing and consolidating sales of German wine...”
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“The service provider shall perform the tasks specified in tender specifications of the tender documents.”
“In particular, the service provider shall perform the following tasks:”
“— general information service and correspondence in a fully equipped and staffed office during normal business hours in the USA;”
“— maintenance, updating and development of the existing website at www.germanwineusa.com.”
“This includes the planning and creation of digital content as well as the inclusion of new content on the website at least once a week. The content...”
“— daily checking of the topicality of the content posted on the website;”
“— content creation and maintenance of all relevant social media networks (e.g. Instagram, Facebook, video channels, etc.). Social media channels must be...”
“— continuous monitoring of the U.S. media landscape;”
“— expert point of contact for media representatives;”
“— monthly summary of current media clippings (TV, print and internet);”
“— reports on the current situation and changes in politics and the wine sector;”
“— creation and distribution of press releases;”
“— creation and distribution of information publications;”
“— invitation of journalist and trade delegations to Germany. Provide background information, book travel and implement a questionnaire after travel;”
“— creation, distribution and forwarding of promotional materials;”
“— assisting in organizing trips to the German wine-growing regions;”
“— market research/collecting of market data;”
“— transmission of statistics;”
“— creation and organisation of events for the press, sommeliers, beverage retailers, restaurateurs, consumers etc;”
“— public relations;”
“— identifying market potentials, concrete needs and opportunities for cooperation for German wine and sparkling wine producers;”
“— continuous compilation and updating of lists of American wine dealers, importers, distributors, supermarkets, top hotels and selected restaurants...”
“— adaptation of existing promotional material;”
“— distribution and shipment of promotional materials;”
“— selection and invitations of potential participants at multi-national information trips to the German wine-growing regions;”
“— development of an appropriate marketing strategy for the generic marketing of the Wines of Germany office in the USA corresponding to the market situation...”
“— transmission of statistics/market research;”
“— continuous transmission of statistics in relation to the use of social media (number of followers, etc.);”
“— monthly report on activities’ progress and media evaluation;”
“— cellarage of wines;”
“— storage of POS material;”
“— media relations/trips to Germany.”
“— events/fairs/ presentations.”
“Organisation of events (including e.g. trade fairs, online events, etc.) for the media, sommeliers, beverage retailers, restaurateurs, consumers etc. upon...”
“By arrangement, the service provider undertakes to carry out further marketing activities to be specified by the client with a view to increasing interest...”
Verfahren
Vergabekriterien
Qualitätskriterium (Bezeichnung): Presentation of a concept for a table top presentation
Qualitätskriterium (Gewichtung): 10
Qualitätskriterium (Bezeichnung): Presentation of a concept for a restaurant and wine retailer campaign ‘Riesling weeks’
Presentation of a concept for a middle-sized end consumer event
Conceptual idea
Marketing strategy for USA
Make-up and structure of content
Qualitätskriterium (Gewichtung): 3
Qualitätskriterium (Bezeichnung): Comprehensibility of the presented contents
Overall impression of the presentation
Qualitätskriterium (Gewichtung): 4
Preis (Gewichtung): 40
Auftragsvergabe
Datum des Vertragsabschlusses: 2020-11-09 📅
Name: RF | Binder
Postort: New York
Land: Vereinigte Staaten 🇺🇸
00 🏙️
Gesamtwert des Auftrags: 3 300 000 EUR 💰
Informationen über Ausschreibungen
Anzahl der eingegangenen Angebote: 2
Ergänzende Informationen
Körper überprüfen
Informationen zu Fristen für Nachprüfungsverfahren:
“Undertakings have a right that the contracting authority complies with the relevant provisions governing public contract award procedures in Germany that...”
Quelle: OJS 2020/S 227-558792 (2020-11-17)
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