Beschreibung der Beschaffung
One of the objectives of the SRN project is to use media as a tool to strengthen social cohesion and foster peaceful coexistence among the heterogenous components of Ninewa's society. The target group of this project is mainly the population of Ninewa, and media will be used to reach that target group in different parts of Ninewa such as, Mosul, Sinjar, Tel Keif, Tellafer, Hamdaniyah, Ba'aj and Hatra. For this purpose, the project wants to engage youth in the targeted areas of Ninewa to launch a Media for Peace (M4P) campaign.
Therefore, the goal of the M4P campaign is to produce a series of episodes aimed at changing attitudes and behaviours of targeted populations by delivering tailored messages aiming at strengthening social cohesion and peaceful co-existence among Ninewa's population. The contractor will be primarily commissioned to produce the episodes and distribute them through media platforms and social media channels. The M4P project for the general population, will highlight and expose Ninewa's rich and embracing, unique character through the living memories of its population. The series of the episodes will encompass informative, educational and entertaining elements.
The contractor will also be requested to conduct capacity building training for youth participants who are young professionals interested in the fields of media and arts to gather narratives of Ninewa's communities to support the content of the episodes. Youth from different geographic and ethnoreligious backgrounds will focus on culture, heritage, experiences, incidents, arts, oral history, society, nature and the environment to showcase the relationship among the population of Ninewa.
GIZ has already partnered with the World Bank Behavioural Science team, ‘the Mind, Behaviour, and Development Unit’ (eMBeD) to advise the content of the episodes and integrate social cohesion messages to the content of the series. In addition to this, the team will carry out its independent monitoring and evaluation design to conduct behavioural interventions and analyses, including the implementation of rigorous impact evaluation methods, such as Randomized Control Trials (RCTs).
Key activities:
1) Production of 10 episodes
Producing 10 informative, educational and entertaining video episodes of maximum 15 minutes length in Ninewa. This includes developing stories and writing scripts for all video episodes, while keeping consistency in style and narrative structure in each video throughout the course of the project.
2) Social media campaign management and distribution
Creating, designing and managing a media campaign on promoting social cohesion that includes creating channels on social media platforms such as YouTube, Facebook, Instagram, and others that will later be determined by GIZ, as well as publishing and distributing the produced content on all of these platforms, while adhering to GIZ's comprehensive media handbook during the campaign.
Developing and implementing a marketing and impact evaluation strategy in close collaboration with the World Bank's ‘Mind Behaviour and Development’ (eMBeD) team.
Promoting and monitoring user engagement on all platforms.
Arranging off-line screening in selected target areas, while adhering to current hygienic and social distancing policies and regulations.
3) Youth capacity building
Recruiting 25 young professional participants between the ages of 18-35 years for training on media-for-peace content production, working closely with them to conduct research, oral history technics, find the stories and recommend them to the show, as well as including them into the production of the episodes through some form of low-level traineeships.