Organisation of a Marketing Programme for German Wine in Finland
Deutsches Weininstitut GmbH
The international activities of the DWI to promote the sale of quality wines from the 13 German wine-growing regions are focused on the most important consumer markets in Europe and overseas, including Finland. In order to gain a market presence of German wines in Finland for the years 2023-2028, the strategy includes raising the interest of consumers for German wines and increasing or consolidating sales of German wine products in this country. To establish this market presence a Service Provider shall exercise consistent marketing and public relations work through multi-channel activities and provide information on German wines, German wine and sparkling wine producers and related topics relevant to the market.
DeadlineDie Frist für den Eingang der Angebote war 2022-01-24. Die Ausschreibung wurde veröffentlicht am 2021-12-16.
AnbieterDie folgenden Lieferanten werden in Vergabeentscheidungen oder anderen Beschaffungsunterlagen erwähnt:
Wer? Wie? Wo?| Datum | Dokument |
|---|---|
| 2021-12-16 | Auftragsbekanntmachung |
| 2022-04-04 | Bekanntmachung über vergebene Aufträge |
Objekt
Umfang der Beschaffung
Titel: Werbe- und Marketingdienstleistungen
Referenznummer: DWI 2021-30
Kurze Beschreibung:
“The international activities of the DWI to promote the sale of quality wines from the 13 German wine-growing regions are focused on the most important...”
Metadaten der Bekanntmachung
Originalsprache: Englisch 🗣️
Dokumenttyp: Auftragsbekanntmachung
Art des Auftrags: Dienstleistungen
Verordnung: Europäische Union
Gemeinsames Vokabular für öffentliche Aufträge (CPV)
Code: Werbe- und Marketingdienstleistungen 📦
Ort der Leistung
NUTS-Region: Manner-Suomi 🏙️
Verfahren
Verfahrensart: Verhandlungsverfahren
Angebotsart: Angebot für alle Lose
Vergabekriterien
Wirtschaftlichstes Angebot
Öffentlicher Auftraggeber
Identität
Land: Deutschland 🇩🇪
Art des öffentlichen Auftraggebers: Einrichtung des öffentlichen Rechts
Name des öffentlichen Auftraggebers: Deutsches Weininstitut GmbH
Postanschrift: Platz des Weines 2
Postleitzahl: 55294
Postort: Bodenheim
Kontakt
Internetadresse: https://www.deutscheweine.de/ 🌏
E-Mail: vergabe@deutscheweine.de 📧
URL der Dokumente: https://www.dtvp.de/Satellite/notice/CXP4YWSRN38/documents 🌏
URL der Teilnahme: https://www.dtvp.de/Satellite/notice/CXP4YWSRN38 🌏
Referenz
Daten
Absendedatum: 2021-12-16 📅
Einreichungsfrist: 2022-01-24 📅
Veröffentlichungsdatum: 2021-12-21 📅
Datum des Beginns: 2023-01-01 📅
Datum des Endes: 2023-12-31 📅
Kennungen
Bekanntmachungsnummer: 2021/S 247-653505
ABl. S-Ausgabe: 247
Zusätzliche Informationen
“Bekanntmachungs-ID: CXP4YWSRN38”
Objekt
Umfang der Beschaffung
Geschätzter Gesamtwert: 720 000 EUR 💰
Kurze Beschreibung:
“1. General Basic Services”
“a) Service Conditions”
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“- The Service Provider shall ensure an appropriate infrastructure for the completion of his contractual obligations. This consists of offices fully equipped...”
“b) General Information Service and Correspondence”
“- Particularly regarding exporters, importers, specialist retailers, catering trade, media and consumers.”
“- Consulting service for German wine and sparkling wine producers for entering or already working on the Finnish market.”
“- Creation and maintenance of a network of important and relevant contacts and multipliers in Finland in order to perform these responsibilities.”
“c) Public Relations”
“- Continuous monitoring of the Finnish media landscape”
“- Expert point of contact for media representatives”
“- Monthly summary of current media clippings (TV, print and internet)”
“- Reports on the current situation and changes in politics and the wine sector”
“- Creation and distribution of press releases (about 6 per year)”
“- Selection and invitations of potential participants in multinational media trips to the German wine-growing regions, including background information,...”
“d) Retail trade/Catering Trade/Importers/Wine Market”
“- Identifying market potentials, concrete needs and opportunities for cooperation for German wine and sparkling wine producers”
“- Continuous compilation and updating of lists of Finnish wine dealers, importers, distributors, supermarkets, top hotels and selected restaurants...”
“- Adaptation of existing promotional material”
“- Distribution and shipment of promotional materials”
“- Selection and invitations of potential participants in multinational trade trips (sommeliers, importers...) to the German wine-growing regions, including...”
“e) Statistics/Market Research/Marketing Strategy for Finland”
“- Development of an appropriate marketing strategy for the generic marketing of the Wines of Germany office in Finland corresponding to the market situation...”
“- Transmission of statistics/market research”
“- Continuous transmission of statistics in relation to the use of social media (number of followers, etc.)”
“- Monthly report on activities" progress and media evaluation.”
“f) Other Services”
“- Cellarage of wines”
“- Storage of POS material”
“- Attendance of an annual meeting of all Wines of Germany offices in Germany by the team leader/Head of Campaign (about 4 days)”
“2. Internet and Social Media Basic Services”
“g) Website maintenance”
“- The website which must be maintained will be available under a domain owned by the german wine institute (see Sec. 2.2. Adaptation of a website). This...”
“- In the future, all content shall be created and/ or adapted by the bidder. In the case that new templates are needed the bidder shall ensure that the...”
“h) Internet and Social Media”
“- Content creation and maintenance of all relevant social media networks (e.g. Instagram, Facebook, video channels, etc.). Social media channels must be...”
“3. Adaptation of a website”
“- One of the service provider's central tasks will be to adapt an existing website so as to meet the needs of the Finnish market. Based on the open-source...”
“4. Additional Services”
“Upon separate request by the DWI, the Service Provider shall also perform the following tasks as additional services. These additional services will be put...”
“a) Media Relations/Trips to Germany”
“b) Special Press Conferences in Relation to Current Events”
“c) Other Marketing Activities”
“- The Service Provider shall carry out further marketing activities determined by the DWI in order to increase interest in and sales of German wines. The...”
“d) Events/Fairs/Presentations”
Beschreibung der Verlängerungen:
“The term of this Framework Agreement commences on 1 January 2023 and shall expire on 31 December 2023 (which concludes one year).”
“The contract will be extended five times for successive one-year periods unless it is terminated by either the contracting entity or the Service Provider by...”
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“Accordingly, the Framework Agreement shall end on 31 December 2028 at the latest or when the specified maximum volume according to § 2 (2) Sample contract...”
Rechtliche, wirtschaftliche, finanzielle und technische Informationen
Bedingungen für die Teilnahme
Befähigung zur Berufsausübung:
“1) Self-declaration in accordance with §§ 123, 124 GWB (German Act Against Restraints of Competition)”
“The self-declaration in accordance with §§ 123, 124 GWB must be submitted and signed by every member involved in the case of a bidding consortium and/or a...”
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“2) If applicable: Declaration for a bidding consortia and/or a loan of eligibility and/or the use of subcontractors”
“Note: The contracting authority will request an extract from the Central Trade Register from the Federal Office of Justice if the contract is worth more...”
“1) Company presentation attachment.”
“2) Self-declaration confirming that you have professional/commercial liability insurance with a coverage of at least 1,000,000.00 EUR for each of personal...”
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“3) Self-declaration of the annual turnover of the last two completed business years in EUR.”
“4) Self-declaration of the average number of employees - average number of employees in the last two completed business years.”
“Minimum annual turnover: The annual turnover of each of the last two completed business years shall amount to a minimum of EUR 75,000.00. If a bidder's...”
Technische und berufliche Fähigkeiten:
“1) Self-declaration confirming that you have an active network of multipliers in trade and gastronomy in the wine/food/beverage sector as well as contacts...”
“2) Self-certify the knowledge of the required languages:”
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“Head of Campaign: Excellent language skills in Finnish and English/German with the ability to discuss business subjects including marketing, sales, and...”
“Project team: Excellent language skills in Finnish and English/German with the ability to discuss business subjects including marketing, sales, and product...”
“3) Self-declaration about the Staff or technical bodies that are planned to be involved in the provision of the services, regardless of whether they form...”
“A. Qualification of the team leader/Head of Campaign”
“Information about relevant work experience of the team leader/Head of Campaign who will be in charge. In this context, please provide detailed information...”
“The information must include in particular:”
“I. Project experience in large campaigns proven by reference projects with the annual budget indicated in EUR.”
“II. Number of companies in the food and beverages sector for which he or she has run marketing campaigns”
“B. Qualification of the team”
“Information about relevant work experience of the team members who will be involved in the project. In this context, please provide detailed information...”
“This must include in particular:”
“I. Wine-related professional or vocational training and further education courses”
“II. Wine-related professional experience, based on years of continuous work experience”
“III. Project experience in the alcoholic beverages sector, proven by completed projects”
“4) Provide appropriate references from contracts performed in the past of major services provided in the last five years (2017, 2018, 2019, 2020, 2021).”
“The references must include in particular:”
“I. Total project duration/contract term of the references”
“II. Number of marketing activities carried out during the contract term of the references with at least 10 participants (gastronomy and trade) or with at...”
“III. Fields of the references (food and beverages, beverages, alcoholic beverages).”
“Candidates must provide at least two appropriate references. To be appropriate, these references must be equivalent to the object of the contract described...”
“A. Reference 1 must cover several different marketing and PR activities for a client, with the "gastronomy and trade" sector in Finland as target group.”
“B. Reference 2 must cover several different marketing and PR activities for a client, with the "consumers" sector in Finland as target group.”
“To ensure comparability with the object of the present award procedure, the references 1 and 2 must refer to projects that have taken place in Finland.”
Bedingungen für die Vertragserfüllung:
“It is a special condition relating to the performance of this contract that the applicants, members of bidding consortia and subcontractors have to declare...”
“A conflict of interest exists, in particular, for a (single) commercial importer/wholesaler of (German) wine. Due to the DWI's legal mandate and the...”
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“In case of bidding consortia, a self-declaration is required from each individual member of the consortium. Any applicant, member of a bidding consortium or...”
Verfahren
Rechtsgrundlage: 32014L0024
Voraussichtliche Anzahl von Bewerbern: 3
Objektive Kriterien für die Auswahl der begrenzten Anzahl von Bewerbern:
“1. Reference "gastronomy and trade" sector in Finland”
“I. Duration / contractual relationship of reference - max. 8 points”
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“II. Number of events carried out during the contractual relationship of the reference - max. 12 points”
“III. Field of the reference - max. 15 points”
“2. Reference "consumers" sector in Finland”
“I. Duration/contractual relationship of reference - max. 8 points”
“3. Qualification of the team leader/Head of Campaign”
“I. Project experience with large campaigns - max. 7.5 points”
“II. Number of companies for which the team leader has run marketing campaigns - max. 7.5 points”
“4. Qualification of the project team”
“I. Professional or vocational training or further education courses - max. 5 points”
“II. Project experience based on years of work experience - max. 5 points”
“III. Project experience based on number of completed projects - max. 5 points”
“The German Wine Institute has been working with foreign agencies for over 30 years. These agencies act as official representatives of the German Wine...”
Begründung für eine Laufzeit der Rahmenvereinbarung von mehr als vier Jahren:
“The German Wine Institute has been working with foreign agencies for over 30 years. These agencies act as official representatives of the German Wine...”
Zeitpunkt des Eingangs der Angebote: 12:00
Datum der Absendung der Aufforderungen: 2021-12-16 📅
Sprachen, in denen Angebote oder Teilnahmeanträge eingereicht werden können: Deutsch 🗣️
Englisch 🗣️
Gültigkeitsdauer des Angebots: 2022-06-30 📅
Vergabekriterien
Qualitätskriterium (Bezeichnung): B 1.1 Implementation concept - Table top presentation
Qualitätskriterium (Gewichtung): 12
Qualitätskriterium (Bezeichnung): B 1.2 Implementation concept - Restaurant and wine retailers campaign (Riesling weeks)
B 2. Conceptual idea
B 3. Marketing strategy (incl. social media) for Finland
C 1. Presentation - Makeup and structure of content
Qualitätskriterium (Gewichtung): 5
Qualitätskriterium (Bezeichnung): C 2. Presentation - Comprehensibility of the presented contents
C 3. Presentation - Overall impression of the presentation
Qualitätskriterium (Gewichtung): 7
Preis (Gewichtung): 35
Öffentlicher Auftraggeber
Kontakt
Dokumente URL: https://www.dtvp.de/Satellite/notice/CXP4YWSRN38/documents 🌏
Ergänzende Informationen
Körper überprüfen
Name: Vergabekammer des Bundes
Postanschrift: Villemombler Straße 76
Postort: Bonn
Postleitzahl: 53123
Land: Deutschland 🇩🇪
Telefon: +49 4922-894990 📞
Fax: +49 4922-89499163 📠
Informationen zu Fristen für Nachprüfungsverfahren:
“Undertakings have a right that the contracting authority complies with the relevant provisions governing public contract award procedures in Germany that...”
“The language of the review proceeding is German.”
Quelle: OJS 2021/S 247-653505 (2021-12-16)
Objekt
Umfang der Beschaffung
Gesamtwert des Auftrags: 720 000 EUR 💰
Metadaten der Bekanntmachung
Dokumenttyp: Bekanntmachung über vergebene Aufträge
Verfahren
Angebotsart: Entfällt
Referenz
Daten
Absendedatum: 2022-04-04 📅
Veröffentlichungsdatum: 2022-04-08 📅
Kennungen
Bekanntmachungsnummer: 2022/S 070-185877
Verweist auf Bekanntmachung: 2021/S 247-653505
ABl. S-Ausgabe: 70
Zusätzliche Informationen
“Bekanntmachungs-ID: CXP4YWSRG96”
Auftragsvergabe
Datum des Vertragsabschlusses: 2022-03-28 📅
Name: Oy Zaraband Ltd
Postanschrift: Fredrikinkatu 33 B, 3.krs
Postort: Helsinki
Postleitzahl: 00120
Land: Finnland 🇫🇮
Telefon: +35 8405955586 📞
E-Mail: monika.halen@zaraband.fi 📧
Land: Manner-Suomi 🏙️
Internetadresse: http://zaraband.fi 🌏
Gesamtwert des Auftrags: 720 000 EUR 💰
Informationen über Ausschreibungen
Anzahl der eingegangenen Angebote: 1
Quelle: OJS 2022/S 070-185877 (2022-04-04)