Organisation of a Marketing Programme for German Wine in Japan
Deutsches Weininstitut GmbH
The international activities of the DWI to promote the sale of quality wines from the 13 German wine-growing regions are focused on the most important consumer markets in Europe and overseas, including Japan. In order to gain a market presence of German wines in Japan for the years 2022-2027, the strategy includes raising the interest of consumers for German wines and increasing or consolidating sales of German wine products in this country. To establish this market presence a Service Provider shall exercise consistent marketing and public relations work through multi-channel activities and provide information on German wines, German wine and sparkling wine producers and related topics relevant to the market.
DeadlineDie Frist für den Eingang der Angebote war 2021-06-29. Die Ausschreibung wurde veröffentlicht am 2021-05-27.
AnbieterDie folgenden Lieferanten werden in Vergabeentscheidungen oder anderen Beschaffungsunterlagen erwähnt:
Wer? Wie? Wo?
Geschichte der Beschaffung
| Datum | Dokument |
|---|---|
| 2021-05-27 | Auftragsbekanntmachung |
| 2021-10-21 | Bekanntmachung über vergebene Aufträge |
Auftragsbekanntmachung (2021-05-27)
Objekt
Umfang der Beschaffung
Titel: Werbe- und Marketingdienstleistungen
Referenznummer: DWI 2021-03
Kurze Beschreibung:
“The international activities of the DWI to promote the sale of quality wines from the 13 German wine-growing regions are focused on the most important...”
Mehr anzeigen
Metadaten der Bekanntmachung
Originalsprache: Englisch 🗣️
Dokumenttyp: Auftragsbekanntmachung
Art des Auftrags: Dienstleistungen
Verordnung: Europäische Union, mit GPA-Beteiligung
Gemeinsames Vokabular für öffentliche Aufträge (CPV)
Code: Werbe- und Marketingdienstleistungen 📦
Ort der Leistung
NUTS-Region: jp 🏙️
Verfahren
Verfahrensart: Verhandlungsverfahren
Angebotsart: Angebot für alle Lose
Vergabekriterien
Wirtschaftlichstes Angebot
Öffentlicher Auftraggeber
Identität
Land: Deutschland 🇩🇪
Art des öffentlichen Auftraggebers: Einrichtung des öffentlichen Rechts
Name des öffentlichen Auftraggebers: Deutsches Weininstitut GmbH
Postanschrift: Platz des Weines 2
Postleitzahl: 55294
Postort: Bodenheim
Kontakt
Internetadresse: https://www.deutscheweine.de/ 🌏
E-Mail: vergabe@deutscheweine.de 📧
URL der Dokumente: https://www.evergabe-online.de/tenderdetails.html?id=394426 🌏
URL der Teilnahme: https://www.evergabe-online.de/tenderdetails.html?id=394426 🌏
Referenz
Daten
Absendedatum: 2021-05-27 📅
Einreichungsfrist: 2021-06-29 📅
Veröffentlichungsdatum: 2021-06-01 📅
Datum des Beginns: 2022-01-01 📅
Datum des Endes: 2022-12-31 📅
Kennungen
Bekanntmachungsnummer: 2021/S 104-274129
ABl. S-Ausgabe: 104
Objekt
Umfang der Beschaffung
Geschätzter Gesamtwert: 1 800 000 EUR 💰
Kurze Beschreibung:
“1) Basic Services”
“(a) Service Conditions”
“— the service provider shall ensure an appropriate infrastructure for the completion of his contractual obligations. This consists of offices fully equipped...”
Mehr anzeigen
“(b) General Information Service and Correspondence”
“— particularly regarding exporters, importers, specialist retailers, catering trade, media and consumers,”
“— consulting service for German wine and sparkling wine producers for entering or already working on the Japanese market,”
“— creation and maintenance of a network of important and relevant contacts and multipliers in Japan in order to perform these responsibilities.”
“(c) Public Relations”
“— continuous monitoring of the Japanese media landscape,”
“— expert point of contact for media representatives,”
“— monthly summary of current media clippings (TV, print and internet),”
“— reports on the current situation and changes in politics and the wine sector,”
“— creation and distribution of press releases,”
“— creation and distribution of information publications,”
“— invitation of journalist and trade delegations to Germany. Provide background information, book travel and implement a questionnaire after travel.”
“(d) Retail trade/Catering Trade/Importers/Wine Market”
“— identifying market potentials, concrete needs and opportunities for cooperation for German wine and sparkling wine producers,”
“— continuous compilation and updating of lists of Japanese wine dealers, importers, distributors, supermarkets, top hotels and selected restaurants...”
Mehr anzeigen
“— adaptation of existing promotional material,”
“— distribution and shipment of promotional materials,”
“— selection and invitations of potential participants at multi-national information trips to the German wine-growing regions.”
“(e) Statistics/Market Research/Marketing Strategy for Japan”
“— development of an appropriate marketing strategy for the generic marketing of the Wines of Germany office in Japan corresponding to the market situation...”
Mehr anzeigen
“— transmission of statistics/market research,”
“— continuous transmission of statistics in relation to the use of social media (number of followers, etc.),”
“— monthly report on activities’ progress and media evaluation.”
“(f) Other Services”
“— cellarage of wines,”
“— storage of POS material,”
“— attendance of an annual meeting of all Wines of Germany offices in Germany by the team leader/Head of Campaign (about 4 days).”
“Important Notice: With regards to the above ‘General Basic Services’ and as a basis for calculation, the DWI wants to point out the following:”
“In our experience, general basic services take around 11-13 hours per week in this market (estimated average over a year). Of course, it can be assumed that...”
Mehr anzeigen
“(g) Website maintenance”
“— the existing website available under www.winesofgermany.jp shall be maintained, regularly updated, and further developed. It shall be the central point of...”
Mehr anzeigen
“— all content management shall be provided by the bidder, while the DWI shall provide the already existing Open Source Typo3 Content Management System (CMS)...”
Mehr anzeigen
“(h) Internet and Social Media”
“— content creation and maintenance of all relevant social media networks (e.g. Instagram, Facebook, video channels, etc.). Social media channels must be...”
Mehr anzeigen
“Important Notice: With regards to the above ‘Internet and Social Media Basic Services’ and as a basis for calculation, the DWI wants to point out the...”
Mehr anzeigen
“2) Additional Services”
“Upon separate request by the DWI, the service provider shall also perform the following tasks as additional services. These additional services will be put...”
Mehr anzeigen
“(a) Media Relations/Trips to Germany”
“— invitations to, travel arrangements for and possibly accompanying of information trips for Japanese media, sommeliers, importers and retailers to the...”
Mehr anzeigen
“(b) Special Press Conferences in Relation to Current Events”
“— selection of journalists, invitation, and preparation of information packs, search for venues, hosting of the conference and provision of support to DWI...”
Mehr anzeigen
“(c) Other Marketing Activities”
“— the service provider shall carry out further marketing activities determined by the DWI in order to increase interest in and sales of German wines. The...”
Mehr anzeigen
“(d) Events/Fairs/Presentations”
“— events for the media, sommeliers, beverage retailers, restaurateurs, consumers, etc. upon suggestion by the service provider. The theme, the venue and, if...”
Mehr anzeigen
“3) Established Activities”
“The DWI activities listed here have already been established in Japan in the past years and will therefore probably be continued by the Service Provider in...”
Mehr anzeigen
“(a) trade and restaurant promotion ‘German Wine Weeks’;”
“(b) table presentation — riesling and Co.”
“(c) relationship with importers;”
“(d) educational activities;”
“(e) consumer shows/fairs.”
Beschreibung der Verlängerungen:
“The term of the tender agreement commences on 1 January 2022 and shall expire on 31 December 2022 (which concludes one year). The contract will subsequently...”
Mehr anzeigen
Bezeichnung des von der EU finanzierten Projekts oder Programms: Regulation (EU) No 1308/2013.
Ort der Leistung
Hauptstandort oder Erfüllungsort:
“Japan.”
Rechtliche, wirtschaftliche, finanzielle und technische Informationen
Bedingungen für die Teilnahme
Befähigung zur Berufsausübung:
“1) Cover letter dated and signed by the candidate’s duly authorized representative. The candidate and the individual making the statement must be named.”
“2) Self-declaration in accordance with §§ 123, 124 GWB (German Act Against Restraints of Competition)”
“The self-declaration in accordance with §§ 123, 124 GWB must be submitted and signed by every member involved in the case of a bidding consortium and/or a...”
Mehr anzeigen
“3) If applicable: Declaration for a bidding consortia and/or a loan of eligibility and/or the use of subcontractors”
“Note: The contracting authority will request an extract from the Central Trade Register from the Federal Office of Justice if the contract is worth more...”
Mehr anzeigen
Wirtschaftliche und finanzielle Leistungsfähigkeit:
“1) Company presentation attachment.”
“2) Self-declaration confirming that you have professional/commercial liability insurance with a coverage of at least EUR 1 000 000.00 for each of personal...”
Mehr anzeigen
“3) Self-declaration of the annual turnover - annual turnover of the last two completed business years in EUR.”
“4) Self-declaration of the average number of employees - average number of employees in the last two completed business years.”
Mindeststandards:
“Minimum annual turnover: The annual turnover of each of the last two completed business years shall amount to a minimum of EUR 300 000.00. If a bidder's...”
Mehr anzeigen
“Minimum number of employees: The annual average number of employees of each of the last two completed business years shall amount to a minimum of three employees.”
Mehr anzeigen
Technische und berufliche Fähigkeiten:
“1) Self-declaration confirming that you have an active network of multipliers in trade and gastronomy in the wine/food/beverage sector as well as contacts...”
Mehr anzeigen
“2) Self-declaration about the knowledge of the required languages:”
“Head of Campaign: Excellent Japanese and English/German language skills with the ability to discuss business subjects including marketing, sales, and...”
Mehr anzeigen
“Project team: Excellent Japanese and English/German language skills with the ability to discuss business subjects including marketing, sales, and product...”
Mehr anzeigen
“3) Self-declaration about the Staff or technical bodies that are planned to be involved in the provision of the services, regardless of whether they form...”
Mehr anzeigen
“A. Qualification of the team leader/Head of Campaign”
“Information about relevant work experience of the team leader/Head of Campaign who will be in charge. In this context, please provide detailed information...”
Mehr anzeigen
“The information must include in particular:”
“I. Project experience in large campaigns proven by reference projects with the annual budget indicated in EUR.”
“II. Number of companies in the food and beverages sector for which he or she has run marketing campaigns”
“B. Qualification of the team”
“Information about relevant work experience of the team members who will be involved in the project. In this context, please provide detailed information...”
Mehr anzeigen
“This must include in particular:”
“I. Wine-related professional or vocational training and further education courses”
“II. Wine-related professional experience, based on years of continuous work experience”
“III.Project experience in the alcoholic beverages sector, proven by completed projects”
“4) Provide appropriate references from contracts performed in the past of major services provided in the last five years (2016, 2017, 2018, 2019, 2020).”
“The references must include in particular:”
“I. Total project duration/contract term of the references”
“II. Number of marketing activities carried out during the contract term of the references with at least 10 participants (gastronomy and trade) or with at...”
Mehr anzeigen
“III. Fields of the references (food and beverages, beverages, alcoholic beverages).”
“Candidates must provide at least two appropriate references. To be appropriate, these references must be equivalent to the object of the contract described...”
Mehr anzeigen
“A. Reference 1 must cover several different marketing and PR activities for a client, with the ‘gastronomy and trade’ sector in Japan as target group.”
“B. Reference 2 must cover several different marketing and PR activities for a client, with the ‘consumers’ sector in Japan as target group.”
“To ensure comparability with the object of the present award procedure, the references 1 and 2 must refer to projects that have taken place in Japan. The...”
Mehr anzeigen
Mindeststandards:
“Candidates must provide at least two appropriate references. To be appropriate, these references must be equivalent to the object of the contract described...”
Mehr anzeigen
“Equivalent means that the references must concern projects that are at least similar to the object of the present award procedure. To meet this requirement,...”
Mehr anzeigen
“A. Reference 1 must cover several different marketing and PR activities for a client, with the ‘gastronomy and trade’ sector in Japan as target group.”
“B. Reference 2 must cover several different marketing and PR activities for a client, with the “consumers” sector in Japan as target group.”
“To ensure comparability with the object of the present award procedure, the references 1 and 2 must refer to projects that have taken place in Japan.”
Verfahren
Rechtsgrundlage: 32014L0024
Voraussichtliche Anzahl von Bewerbern: 3
Objektive Kriterien für die Auswahl der begrenzten Anzahl von Bewerbern:
“1) Reference ‘gastronomy and trade’ sector in Japan”
“I. Duration/contractual relationship of reference — max. 8 points”
“II. Number of events carried out during the contractual relationship of the reference — max. 12 points”
“III. Field of the reference — max. 15 points”
“2) Reference ‘consumers’ sector in Japan”
“3) Qualification of the team leader/Head of Campaign”
“I. Project experience with large campaigns — max. 7.5 points”
“II. Number of companies for which the team leader has run marketing campaigns — max. 7.5 points”
“4) Qualification of the project team”
“I. Professional or vocational training or further education courses — max. 5 points.”
“II. Project experience based on years of work experience — max. 5 points.”
“III. Project experience based on number of completed projects — max. 5 points.”
“If, even after this evaluation, the field of applicants cannot be clearly and finally brought to the desired number of three applicants, the decision shall...”
Mehr anzeigen
Begründung für die Rahmenvereinbarung:
“The German Wine Institute has been working with foreign agencies for over 30 years. These agencies act as official representatives of the German Wine...”
Mehr anzeigen
Begründung für eine Laufzeit der Rahmenvereinbarung von mehr als vier Jahren:
“The German Wine Institute has been working with foreign agencies for over 30 years. These agencies act as official representatives of the German Wine...”
Mehr anzeigen
Zeitpunkt des Eingangs der Angebote: 11:00
Sprachen, in denen Angebote oder Teilnahmeanträge eingereicht werden können: Deutsch 🗣️
Englisch 🗣️
Vergabekriterien
Qualitätskriterium (Bezeichnung): B 1.1 Implementation concepts — Table top presentation
Qualitätskriterium (Gewichtung): 10.5
Qualitätskriterium (Bezeichnung): B 1.2 Implementation concepts — Restaurant and trade campaign ‘Riesling Weeks’
B 2. Social media campaign
Qualitätskriterium (Gewichtung): 8
Qualitätskriterium (Bezeichnung): B 3. Conceptual idea
B 4. Marketing strategy for Japan
C 1. Presentation — make-up and structure of content
Qualitätskriterium (Gewichtung): 4.5
Qualitätskriterium (Bezeichnung): C 2. Presentation — comprehensibility of the presented contents
C 3. Presentation — overall impression of the presentation
Qualitätskriterium (Gewichtung): 6
Preis (Gewichtung): 40
Öffentlicher Auftraggeber
Kontakt
Dokumente URL: https://www.evergabe-online.de/tenderdetails.html?id=394426 🌏
Ergänzende Informationen
Körper überprüfen
Name: Vergabekammer des Bundes
Postanschrift: Villemombler Straße 76
Postort: Bonn
Postleitzahl: 53123
Land: Deutschland 🇩🇪
Telefon: +49 4922-894990 📞
Fax: +49 4922-89499163 📠
Informationen zu Fristen für Nachprüfungsverfahren:
“Undertakings have a right that the contracting authority complies with the relevant provisions governing public contract award procedures in Germany that...”
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“The language of the review proceeding is German.”
Quelle: OJS 2021/S 104-274129 (2021-05-27)
Objekt
Umfang der Beschaffung
Titel: Werbe- und Marketingdienstleistungen
Referenznummer: DWI 2021-03
Kurze Beschreibung:
“The international activities of the DWI to promote the sale of quality wines from the 13 German wine-growing regions are focused on the most important...”
Metadaten der Bekanntmachung
Originalsprache: Englisch 🗣️
Dokumenttyp: Auftragsbekanntmachung
Art des Auftrags: Dienstleistungen
Verordnung: Europäische Union, mit GPA-Beteiligung
Gemeinsames Vokabular für öffentliche Aufträge (CPV)
Code: Werbe- und Marketingdienstleistungen 📦
Ort der Leistung
NUTS-Region: jp 🏙️
Verfahren
Verfahrensart: Verhandlungsverfahren
Angebotsart: Angebot für alle Lose
Vergabekriterien
Wirtschaftlichstes Angebot
Öffentlicher Auftraggeber
Identität
Land: Deutschland 🇩🇪
Art des öffentlichen Auftraggebers: Einrichtung des öffentlichen Rechts
Name des öffentlichen Auftraggebers: Deutsches Weininstitut GmbH
Postanschrift: Platz des Weines 2
Postleitzahl: 55294
Postort: Bodenheim
Kontakt
Internetadresse: https://www.deutscheweine.de/ 🌏
E-Mail: vergabe@deutscheweine.de 📧
URL der Dokumente: https://www.evergabe-online.de/tenderdetails.html?id=394426 🌏
URL der Teilnahme: https://www.evergabe-online.de/tenderdetails.html?id=394426 🌏
Referenz
Daten
Absendedatum: 2021-05-27 📅
Einreichungsfrist: 2021-06-29 📅
Veröffentlichungsdatum: 2021-06-01 📅
Datum des Beginns: 2022-01-01 📅
Datum des Endes: 2022-12-31 📅
Kennungen
Bekanntmachungsnummer: 2021/S 104-274129
ABl. S-Ausgabe: 104
Objekt
Umfang der Beschaffung
Geschätzter Gesamtwert: 1 800 000 EUR 💰
Kurze Beschreibung:
“1) Basic Services”
“(a) Service Conditions”
Mehr anzeigen (53)
“— the service provider shall ensure an appropriate infrastructure for the completion of his contractual obligations. This consists of offices fully equipped...”
“(b) General Information Service and Correspondence”
“— particularly regarding exporters, importers, specialist retailers, catering trade, media and consumers,”
“— consulting service for German wine and sparkling wine producers for entering or already working on the Japanese market,”
“— creation and maintenance of a network of important and relevant contacts and multipliers in Japan in order to perform these responsibilities.”
“(c) Public Relations”
“— continuous monitoring of the Japanese media landscape,”
“— expert point of contact for media representatives,”
“— monthly summary of current media clippings (TV, print and internet),”
“— reports on the current situation and changes in politics and the wine sector,”
“— creation and distribution of press releases,”
“— creation and distribution of information publications,”
“— invitation of journalist and trade delegations to Germany. Provide background information, book travel and implement a questionnaire after travel.”
“(d) Retail trade/Catering Trade/Importers/Wine Market”
“— identifying market potentials, concrete needs and opportunities for cooperation for German wine and sparkling wine producers,”
“— continuous compilation and updating of lists of Japanese wine dealers, importers, distributors, supermarkets, top hotels and selected restaurants...”
“— adaptation of existing promotional material,”
“— distribution and shipment of promotional materials,”
“— selection and invitations of potential participants at multi-national information trips to the German wine-growing regions.”
“(e) Statistics/Market Research/Marketing Strategy for Japan”
“— development of an appropriate marketing strategy for the generic marketing of the Wines of Germany office in Japan corresponding to the market situation...”
“— transmission of statistics/market research,”
“— continuous transmission of statistics in relation to the use of social media (number of followers, etc.),”
“— monthly report on activities’ progress and media evaluation.”
“(f) Other Services”
“— cellarage of wines,”
“— storage of POS material,”
“— attendance of an annual meeting of all Wines of Germany offices in Germany by the team leader/Head of Campaign (about 4 days).”
“Important Notice: With regards to the above ‘General Basic Services’ and as a basis for calculation, the DWI wants to point out the following:”
“In our experience, general basic services take around 11-13 hours per week in this market (estimated average over a year). Of course, it can be assumed that...”
“(g) Website maintenance”
“— the existing website available under www.winesofgermany.jp shall be maintained, regularly updated, and further developed. It shall be the central point of...”
“— all content management shall be provided by the bidder, while the DWI shall provide the already existing Open Source Typo3 Content Management System (CMS)...”
“(h) Internet and Social Media”
“— content creation and maintenance of all relevant social media networks (e.g. Instagram, Facebook, video channels, etc.). Social media channels must be...”
“Important Notice: With regards to the above ‘Internet and Social Media Basic Services’ and as a basis for calculation, the DWI wants to point out the...”
“2) Additional Services”
“Upon separate request by the DWI, the service provider shall also perform the following tasks as additional services. These additional services will be put...”
“(a) Media Relations/Trips to Germany”
“— invitations to, travel arrangements for and possibly accompanying of information trips for Japanese media, sommeliers, importers and retailers to the...”
“(b) Special Press Conferences in Relation to Current Events”
“— selection of journalists, invitation, and preparation of information packs, search for venues, hosting of the conference and provision of support to DWI...”
“(c) Other Marketing Activities”
“— the service provider shall carry out further marketing activities determined by the DWI in order to increase interest in and sales of German wines. The...”
“(d) Events/Fairs/Presentations”
“— events for the media, sommeliers, beverage retailers, restaurateurs, consumers, etc. upon suggestion by the service provider. The theme, the venue and, if...”
“3) Established Activities”
“The DWI activities listed here have already been established in Japan in the past years and will therefore probably be continued by the Service Provider in...”
“(a) trade and restaurant promotion ‘German Wine Weeks’;”
“(b) table presentation — riesling and Co.”
“(c) relationship with importers;”
“(d) educational activities;”
“(e) consumer shows/fairs.”
“The term of the tender agreement commences on 1 January 2022 and shall expire on 31 December 2022 (which concludes one year). The contract will subsequently...”
Bezeichnung des von der EU finanzierten Projekts oder Programms: Regulation (EU) No 1308/2013.
Ort der Leistung
Hauptstandort oder Erfüllungsort:
“Japan.”
Rechtliche, wirtschaftliche, finanzielle und technische Informationen
Bedingungen für die Teilnahme
Befähigung zur Berufsausübung:
“1) Cover letter dated and signed by the candidate’s duly authorized representative. The candidate and the individual making the statement must be named.”
“2) Self-declaration in accordance with §§ 123, 124 GWB (German Act Against Restraints of Competition)”
Mehr anzeigen (3)
“The self-declaration in accordance with §§ 123, 124 GWB must be submitted and signed by every member involved in the case of a bidding consortium and/or a...”
“3) If applicable: Declaration for a bidding consortia and/or a loan of eligibility and/or the use of subcontractors”
“Note: The contracting authority will request an extract from the Central Trade Register from the Federal Office of Justice if the contract is worth more...”
“1) Company presentation attachment.”
“2) Self-declaration confirming that you have professional/commercial liability insurance with a coverage of at least EUR 1 000 000.00 for each of personal...”
Mehr anzeigen (2)
“3) Self-declaration of the annual turnover - annual turnover of the last two completed business years in EUR.”
“4) Self-declaration of the average number of employees - average number of employees in the last two completed business years.”
“Minimum annual turnover: The annual turnover of each of the last two completed business years shall amount to a minimum of EUR 300 000.00. If a bidder's...”
“Minimum number of employees: The annual average number of employees of each of the last two completed business years shall amount to a minimum of three employees.”
Technische und berufliche Fähigkeiten:
“1) Self-declaration confirming that you have an active network of multipliers in trade and gastronomy in the wine/food/beverage sector as well as contacts...”
“2) Self-declaration about the knowledge of the required languages:”
Mehr anzeigen (23)
“Head of Campaign: Excellent Japanese and English/German language skills with the ability to discuss business subjects including marketing, sales, and...”
“Project team: Excellent Japanese and English/German language skills with the ability to discuss business subjects including marketing, sales, and product...”
“3) Self-declaration about the Staff or technical bodies that are planned to be involved in the provision of the services, regardless of whether they form...”
“A. Qualification of the team leader/Head of Campaign”
“Information about relevant work experience of the team leader/Head of Campaign who will be in charge. In this context, please provide detailed information...”
“The information must include in particular:”
“I. Project experience in large campaigns proven by reference projects with the annual budget indicated in EUR.”
“II. Number of companies in the food and beverages sector for which he or she has run marketing campaigns”
“B. Qualification of the team”
“Information about relevant work experience of the team members who will be involved in the project. In this context, please provide detailed information...”
“This must include in particular:”
“I. Wine-related professional or vocational training and further education courses”
“II. Wine-related professional experience, based on years of continuous work experience”
“III.Project experience in the alcoholic beverages sector, proven by completed projects”
“4) Provide appropriate references from contracts performed in the past of major services provided in the last five years (2016, 2017, 2018, 2019, 2020).”
“The references must include in particular:”
“I. Total project duration/contract term of the references”
“II. Number of marketing activities carried out during the contract term of the references with at least 10 participants (gastronomy and trade) or with at...”
“III. Fields of the references (food and beverages, beverages, alcoholic beverages).”
“Candidates must provide at least two appropriate references. To be appropriate, these references must be equivalent to the object of the contract described...”
“A. Reference 1 must cover several different marketing and PR activities for a client, with the ‘gastronomy and trade’ sector in Japan as target group.”
“B. Reference 2 must cover several different marketing and PR activities for a client, with the ‘consumers’ sector in Japan as target group.”
“To ensure comparability with the object of the present award procedure, the references 1 and 2 must refer to projects that have taken place in Japan. The...”
“Candidates must provide at least two appropriate references. To be appropriate, these references must be equivalent to the object of the contract described...”
“Equivalent means that the references must concern projects that are at least similar to the object of the present award procedure. To meet this requirement,...”
Mehr anzeigen (3)
“A. Reference 1 must cover several different marketing and PR activities for a client, with the ‘gastronomy and trade’ sector in Japan as target group.”
“B. Reference 2 must cover several different marketing and PR activities for a client, with the “consumers” sector in Japan as target group.”
“To ensure comparability with the object of the present award procedure, the references 1 and 2 must refer to projects that have taken place in Japan.”
Verfahren
Rechtsgrundlage: 32014L0024
Voraussichtliche Anzahl von Bewerbern: 3
Objektive Kriterien für die Auswahl der begrenzten Anzahl von Bewerbern:
“1) Reference ‘gastronomy and trade’ sector in Japan”
“I. Duration/contractual relationship of reference — max. 8 points”
Mehr anzeigen (11)
“II. Number of events carried out during the contractual relationship of the reference — max. 12 points”
“III. Field of the reference — max. 15 points”
“2) Reference ‘consumers’ sector in Japan”
“3) Qualification of the team leader/Head of Campaign”
“I. Project experience with large campaigns — max. 7.5 points”
“II. Number of companies for which the team leader has run marketing campaigns — max. 7.5 points”
“4) Qualification of the project team”
“I. Professional or vocational training or further education courses — max. 5 points.”
“II. Project experience based on years of work experience — max. 5 points.”
“III. Project experience based on number of completed projects — max. 5 points.”
“If, even after this evaluation, the field of applicants cannot be clearly and finally brought to the desired number of three applicants, the decision shall...”
“The German Wine Institute has been working with foreign agencies for over 30 years. These agencies act as official representatives of the German Wine...”
Begründung für eine Laufzeit der Rahmenvereinbarung von mehr als vier Jahren:
“The German Wine Institute has been working with foreign agencies for over 30 years. These agencies act as official representatives of the German Wine...”
Zeitpunkt des Eingangs der Angebote: 11:00
Sprachen, in denen Angebote oder Teilnahmeanträge eingereicht werden können: Deutsch 🗣️
Englisch 🗣️
Vergabekriterien
Qualitätskriterium (Bezeichnung): B 1.1 Implementation concepts — Table top presentation
Qualitätskriterium (Gewichtung): 10.5
Qualitätskriterium (Bezeichnung): B 1.2 Implementation concepts — Restaurant and trade campaign ‘Riesling Weeks’
B 2. Social media campaign
Qualitätskriterium (Gewichtung): 8
Qualitätskriterium (Bezeichnung): B 3. Conceptual idea
B 4. Marketing strategy for Japan
C 1. Presentation — make-up and structure of content
Qualitätskriterium (Gewichtung): 4.5
Qualitätskriterium (Bezeichnung): C 2. Presentation — comprehensibility of the presented contents
C 3. Presentation — overall impression of the presentation
Qualitätskriterium (Gewichtung): 6
Preis (Gewichtung): 40
Öffentlicher Auftraggeber
Kontakt
Dokumente URL: https://www.evergabe-online.de/tenderdetails.html?id=394426 🌏
Ergänzende Informationen
Körper überprüfen
Name: Vergabekammer des Bundes
Postanschrift: Villemombler Straße 76
Postort: Bonn
Postleitzahl: 53123
Land: Deutschland 🇩🇪
Telefon: +49 4922-894990 📞
Fax: +49 4922-89499163 📠
Informationen zu Fristen für Nachprüfungsverfahren:
“Undertakings have a right that the contracting authority complies with the relevant provisions governing public contract award procedures in Germany that...”
“The language of the review proceeding is German.”
Quelle: OJS 2021/S 104-274129 (2021-05-27)
Bekanntmachung über vergebene Aufträge (2021-10-21)
Objekt
Umfang der Beschaffung
Gesamtwert des Auftrags: 1 800 000 EUR 💰
Metadaten der Bekanntmachung
Originalsprache: Deutsch 🗣️
Dokumenttyp: Bekanntmachung über vergebene Aufträge
Verfahren
Angebotsart: Entfällt
Referenz
Daten
Absendedatum: 2021-10-21 📅
Veröffentlichungsdatum: 2021-10-26 📅
Kennungen
Bekanntmachungsnummer: 2021/S 208-545160
Verweist auf Bekanntmachung: 2021/S 104-274129
ABl. S-Ausgabe: 208
Objekt
Umfang der Beschaffung
Kurze Beschreibung:
“1. Basic Services”
“a) Service Conditions”
“- The Service Provider shall ensure an appropriate infrastructure for the completion of his contractual obligations. This consists of offices fully equipped...”
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“b) General Information Service and Correspondence”
“- Particularly regarding exporters, importers, specialist retailers, catering trade, media and consumers.”
“- Consulting service for German wine and sparkling wine producers for entering or already working on the Japanese market.”
“- Creation and maintenance of a network of important and relevant contacts and multipliers in Japan in order to perform these responsibilities.”
“c) Public Relations”
“- Continuous monitoring of the Japanese media landscape”
“- Expert point of contact for media representatives”
“- Monthly summary of current media clippings (TV, print and internet)”
“- Reports on the current situation and changes in politics and the wine sector”
“- Creation and distribution of press releases”
“- Creation and distribution of information publications”
“- Invitation of journalist and trade delegations to Germany. Provide background information, book travel and implement a questionnaire after travel”
“d) Retail trade/Catering Trade/Importers/Wine Market”
“- Identifying market potentials, concrete needs and opportunities for cooperation for German wine and sparkling wine producers”
“- Continuous compilation and updating of lists of Japanese wine dealers, importers, distributors, supermarkets, top hotels and selected restaurants...”
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“- Adaptation of existing promotional material”
“- Distribution and shipment of promotional materials”
“- Selection and invitations of potential participants at multi-national information trips to the German wine-growing regions”
“e) Statistics/Market Research/Marketing Strategy for Japan”
“- Development of an appropriate marketing strategy for the generic marketing of the Wines of Germany office in Japan corresponding to the market situation...”
Mehr anzeigen
“- Transmission of statistics/market research”
“- Continuous transmission of statistics in relation to the use of social media (number of followers, etc.)”
“- Monthly report on activities’ progress and media evaluation.”
“f) Other Services”
“- Cellarage of wines”
“- Storage of POS material”
“- Attendance of an annual meeting of all Wines of Germany offices in Germany by the team leader/Head of Campaign (about 4 days)”
“Important Notice: With regards to the above "General Basic Services" and as a basis for calculation, the DWI wants to point out the following:”
“g) Website maintenance”
“- The existing website available under www.winesofgermany.jp shall be maintained, regularly updated, and further developed. It shall be the central point of...”
Mehr anzeigen
“- All content management shall be provided by the bidder, while the DWI shall provide the already existing Open Source Typo3 Content Management System (CMS)...”
Mehr anzeigen
“h) Internet and Social Media”
“- Content creation and maintenance of all relevant social media networks (e.g. Instagram, Facebook, video channels, etc.). Social media channels must be...”
Mehr anzeigen
“Important Notice: With regards to the above "Internet and Social Media Basic Services" and as a basis for calculation, the DWI wants to point out the...”
Mehr anzeigen
“2. Additional Services”
“Upon separate request by the DWI, the Service Provider shall also perform the following tasks as additional services. These additional services will be put...”
Mehr anzeigen
“a) Media Relations/Trips to Germany”
“- Invitations to, travel arrangements for and possibly accompanying of information trips for Japanese media, sommeliers, importers and retailers to the...”
Mehr anzeigen
“b) Special Press Conferences in Relation to Current Events”
“- Selection of journalists, invitation, and preparation of information packs, search for venues, hosting of the conference and provision of support to DWI...”
Mehr anzeigen
“c) Other Marketing Activities”
“- The Service Provider shall carry out further marketing activities determined by the DWI in order to increase interest in and sales of German wines. The...”
Mehr anzeigen
“d) Events/Fairs/Presentations”
“- Events for the media, sommeliers, beverage retailers, restaurateurs, consumers, etc. upon suggestion by the Service Provider. The theme, the venue and, if...”
Mehr anzeigen
“3. Established Activities”
“a) Trade and Restaurant Promotion ‘German Wine Weeks’”
“b) Table presentation - Riesling & Co.”
“c) Relationship with Importers”
“d) Educational Activities”
“e) Consumer Shows/Fairs”
Bezeichnung des von der EU finanzierten Projekts oder Programms: REGULATION (EU) No 1308/2013
Verfahren
Vergabekriterien
Qualitätskriterium (Bezeichnung): B 1.1 Implementation concepts - Table top presentation
B 1.2 Implementation concepts - Restaurant and trade campaign “Riesling Weeks”
C 1. Presentation - Make-up and structure of content
C 2. Presentation - Comprehensibility of the presented contents
C 3. Presentation - Overall impression of the presentation
Auftragsvergabe
Datum des Vertragsabschlusses: 2021-10-21 📅
Name: Sopexa Japon K.K.
Postort: Tokyo
Land: Japan 🇯🇵
Gesamtwert des Auftrags: 1 800 000 EUR 💰
Informationen über Ausschreibungen
Anzahl der eingegangenen Angebote: 2
Ergänzende Informationen
Körper überprüfen
Informationen zu Fristen für Nachprüfungsverfahren:
“Undertakings have a right that the contracting authority complies with the relevant provisions governing public contract award procedures in Germany that...”
Mehr anzeigen
“such notification, to initiate review proceedings (section 160 (3) sentence 1 No 4 of the German Act against Restraints of Competition (GWB)). Bidders whose...”
Mehr anzeigen
Quelle: OJS 2021/S 208-545160 (2021-10-21)
Objekt
Umfang der Beschaffung
Gesamtwert des Auftrags: 1 800 000 EUR 💰
Metadaten der Bekanntmachung
Originalsprache: Deutsch 🗣️
Dokumenttyp: Bekanntmachung über vergebene Aufträge
Verfahren
Angebotsart: Entfällt
Referenz
Daten
Absendedatum: 2021-10-21 📅
Veröffentlichungsdatum: 2021-10-26 📅
Kennungen
Bekanntmachungsnummer: 2021/S 208-545160
Verweist auf Bekanntmachung: 2021/S 104-274129
ABl. S-Ausgabe: 208
Objekt
Umfang der Beschaffung
Kurze Beschreibung:
“1. Basic Services”
“a) Service Conditions”
Mehr anzeigen (51)
“- The Service Provider shall ensure an appropriate infrastructure for the completion of his contractual obligations. This consists of offices fully equipped...”
“b) General Information Service and Correspondence”
“- Particularly regarding exporters, importers, specialist retailers, catering trade, media and consumers.”
“- Consulting service for German wine and sparkling wine producers for entering or already working on the Japanese market.”
“- Creation and maintenance of a network of important and relevant contacts and multipliers in Japan in order to perform these responsibilities.”
“c) Public Relations”
“- Continuous monitoring of the Japanese media landscape”
“- Expert point of contact for media representatives”
“- Monthly summary of current media clippings (TV, print and internet)”
“- Reports on the current situation and changes in politics and the wine sector”
“- Creation and distribution of press releases”
“- Creation and distribution of information publications”
“- Invitation of journalist and trade delegations to Germany. Provide background information, book travel and implement a questionnaire after travel”
“d) Retail trade/Catering Trade/Importers/Wine Market”
“- Identifying market potentials, concrete needs and opportunities for cooperation for German wine and sparkling wine producers”
“- Continuous compilation and updating of lists of Japanese wine dealers, importers, distributors, supermarkets, top hotels and selected restaurants...”
“- Adaptation of existing promotional material”
“- Distribution and shipment of promotional materials”
“- Selection and invitations of potential participants at multi-national information trips to the German wine-growing regions”
“e) Statistics/Market Research/Marketing Strategy for Japan”
“- Development of an appropriate marketing strategy for the generic marketing of the Wines of Germany office in Japan corresponding to the market situation...”
“- Transmission of statistics/market research”
“- Continuous transmission of statistics in relation to the use of social media (number of followers, etc.)”
“- Monthly report on activities’ progress and media evaluation.”
“f) Other Services”
“- Cellarage of wines”
“- Storage of POS material”
“- Attendance of an annual meeting of all Wines of Germany offices in Germany by the team leader/Head of Campaign (about 4 days)”
“Important Notice: With regards to the above "General Basic Services" and as a basis for calculation, the DWI wants to point out the following:”
“g) Website maintenance”
“- The existing website available under www.winesofgermany.jp shall be maintained, regularly updated, and further developed. It shall be the central point of...”
“- All content management shall be provided by the bidder, while the DWI shall provide the already existing Open Source Typo3 Content Management System (CMS)...”
“h) Internet and Social Media”
“- Content creation and maintenance of all relevant social media networks (e.g. Instagram, Facebook, video channels, etc.). Social media channels must be...”
“Important Notice: With regards to the above "Internet and Social Media Basic Services" and as a basis for calculation, the DWI wants to point out the...”
“2. Additional Services”
“Upon separate request by the DWI, the Service Provider shall also perform the following tasks as additional services. These additional services will be put...”
“a) Media Relations/Trips to Germany”
“- Invitations to, travel arrangements for and possibly accompanying of information trips for Japanese media, sommeliers, importers and retailers to the...”
“b) Special Press Conferences in Relation to Current Events”
“- Selection of journalists, invitation, and preparation of information packs, search for venues, hosting of the conference and provision of support to DWI...”
“c) Other Marketing Activities”
“- The Service Provider shall carry out further marketing activities determined by the DWI in order to increase interest in and sales of German wines. The...”
“d) Events/Fairs/Presentations”
“- Events for the media, sommeliers, beverage retailers, restaurateurs, consumers, etc. upon suggestion by the Service Provider. The theme, the venue and, if...”
“3. Established Activities”
“a) Trade and Restaurant Promotion ‘German Wine Weeks’”
“b) Table presentation - Riesling & Co.”
“c) Relationship with Importers”
“d) Educational Activities”
“e) Consumer Shows/Fairs”
Verfahren
Vergabekriterien
Qualitätskriterium (Bezeichnung): B 1.1 Implementation concepts - Table top presentation
B 1.2 Implementation concepts - Restaurant and trade campaign “Riesling Weeks”
C 1. Presentation - Make-up and structure of content
C 2. Presentation - Comprehensibility of the presented contents
C 3. Presentation - Overall impression of the presentation
Auftragsvergabe
Datum des Vertragsabschlusses: 2021-10-21 📅
Name: Sopexa Japon K.K.
Postort: Tokyo
Land: Japan 🇯🇵
Gesamtwert des Auftrags: 1 800 000 EUR 💰
Informationen über Ausschreibungen
Anzahl der eingegangenen Angebote: 2
Ergänzende Informationen
Körper überprüfen
Informationen zu Fristen für Nachprüfungsverfahren:
“Undertakings have a right that the contracting authority complies with the relevant provisions governing public contract award procedures in Germany that...”
“such notification, to initiate review proceedings (section 160 (3) sentence 1 No 4 of the German Act against Restraints of Competition (GWB)). Bidders whose...”
Quelle: OJS 2021/S 208-545160 (2021-10-21)
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