BORDEUS

Deutsches Weininstitut GmbH

In 2019, the Conseil Interprofessionnel du Vin de Bordeaux ("CIVB") and the Deutsches Weininstitut ("DWI") launched a joint promotion program in the U.S.A. to increase consumption and build awareness of the merits of their Wines (i.e. image attributes) among members of the trade, the media and consumers in six target U.S. states (California, Oregon, Nevada, Florida, South Caroline, Georgia). This program is scheduled to end on December 31, 2022 ("BORDEUS-1 program").
The present call for tenders ("the BORDEUS-2 Program") seeks to build on the BORDEUS-1 program"s achievements, namely, to continue building awareness and improving perception (awareness of the merits) in order to increase consumption of the Wines among target U.S. consumers.
The BORDEUS-2 Program aims to identify providers of the following services in the United States of America:
- Lot 1 - Digital Marketing and Advertising
- Lot 2 - Tasting Events
- Lot 3 - Restaurant Weeks
- Lot 4 -Point-of-sale ("POS") Promotions
The Services within the BORDEUS-2 program will be rendered within the framework of a three-year joint promotion program in support of wines with a designation of origin from the vineyards of Germany and Bordeaux.

Deadline

Die Frist für den Eingang der Angebote war 2023-02-06. Die Ausschreibung wurde veröffentlicht am 2022-12-09.

Anbieter

Die folgenden Lieferanten werden in Vergabeentscheidungen oder anderen Beschaffungsunterlagen erwähnt:

Wer? Wie? Wo?
Geschichte der Beschaffung
Datum Dokument
2022-12-09 Auftragsbekanntmachung
2023-05-03 Bekanntmachung über vergebene Aufträge
Auftragsbekanntmachung (2022-12-09)
Objekt
Umfang der Beschaffung
Titel: Werbe- und Marketingdienstleistungen
Referenznummer: DWI 2022-34
Kurze Beschreibung:
“In 2019, the Conseil Interprofessionnel du Vin de Bordeaux ("CIVB") and the Deutsches Weininstitut ("DWI") launched a joint promotion program in the U.S.A....”    Mehr anzeigen
Metadaten der Bekanntmachung
Originalsprache: Englisch 🗣️
Dokumenttyp: Auftragsbekanntmachung
Art des Auftrags: Dienstleistungen
Verordnung: Europäische Union
Gemeinsames Vokabular für öffentliche Aufträge (CPV)
Code: Werbe- und Marketingdienstleistungen 📦
Zusätzlicher CPV-Code: Werbekampagnen 📦
Event-Organisation 📦
Ort der Leistung
NUTS-Region: us 🏙️

Verfahren
Verfahrensart: Offenes Verfahren
Angebotsart: Angebot für alle Lose
Vergabekriterien
Wirtschaftlichstes Angebot

Öffentlicher Auftraggeber
Identität
Land: Deutschland 🇩🇪
Art des öffentlichen Auftraggebers: Einrichtung des öffentlichen Rechts
Name des öffentlichen Auftraggebers: Deutsches Weininstitut GmbH
Postanschrift: Platz des Weines 2
Postleitzahl: 55294
Postort: Bodenheim
Kontakt
Internetadresse: https://www.deutscheweine.de/ 🌏
E-Mail: marc.binz@deutscheweine.de 📧
URL der Dokumente: https://www.dtvp.de/Satellite/notice/CXP4YWS6672/documents 🌏
URL der Teilnahme: https://www.dtvp.de/Satellite/notice/CXP4YWS6672 🌏

Referenz
Daten
Absendedatum: 2022-12-09 📅
Einreichungsfrist: 2023-02-06 📅
Veröffentlichungsdatum: 2022-12-14 📅
Kennungen
Bekanntmachungsnummer: 2022/S 241-694135
ABl. S-Ausgabe: 241
Zusätzliche Informationen

“If questions should arise from the procurement documents or in connection with the preparation of the tender, the clarification of which appears essential...”    Mehr anzeigen

Objekt
Umfang der Beschaffung
Kurze Beschreibung:
“In 2019, the Conseil Interprofessionnel du Vin de Bordeaux ("CIVB") and the Deutsches Weininstitut ("DWI") launched a joint promotion program in the U.S.A....”    Mehr anzeigen

“The present call for tenders ("the BORDEUS-2 Program") seeks to build on the BORDEUS-1 program"s achievements, namely, to continue building awareness and...”    Mehr anzeigen
Mehr anzeigen (6)
“The BORDEUS-2 Program aims to identify providers of the following services in the United States of America:”

“- Lot 1 - Digital Marketing and Advertising”

“- Lot 2 - Tasting Events”

“- Lot 3 - Restaurant Weeks”

“- Lot 4 -Point-of-sale ("POS") Promotions”

“The Services within the BORDEUS-2 program will be rendered within the framework of a three-year joint promotion program in support of wines with a...”    Mehr anzeigen
Geschätzter Gesamtwert: 7 325 000 EUR 💰
Bezeichnung des Loses: Digital Marketing & Advertising
Losnummer: 1
Kurze Beschreibung:
“OBJECTIVES:”

“Digital Marketing: Engage with Target Consumers to increase awareness of the wines origin and merits with a designation of origin from the vineyards of...”    Mehr anzeigen
Mehr anzeigen (23)
“Advertising: Increase awareness of the Wines" origin and merits and of the Program"s activities among Target Consumers”

“ACTIVITY DESCRIPTION:”

“Digital Marketing”

“- Website: Slight design update of the Clink Different website as per the new Clink Different campaign visuals, one-time content updates (sections dedicated...”    Mehr anzeigen

“- Social Media Activation: Social media editorial line, post production and management of the Clink Different Facebook and Instagram accounts, reposting of...”    Mehr anzeigen

“- Social Influencer Collaborations: Thematic collaborations (Summer & Fall) and collaborations to promote Events (Lot 2) and Restaurant Tastings (Lot 3)”

“- Social influencer trips to the Partner regions: Organizing 3 social influencer trips per year (about 3 persons/trip) in the first and second years of the...”    Mehr anzeigen

“Advertising”

“- Social media: Ad boosting of social media posts”

“- Online advertising campaigns (social media and online media partnerships with sites such as Eater or Time Out, for example) in support of Events (Lot 2),...”    Mehr anzeigen

“- Outdoor display campaigns in support of Restaurant Tastings (Lot 3), to drive traffic to the participating restaurants.”

“- Production of advertising assets (online, outdoor, etc.), such as banners, snack videos, billboard posters”

“DETAILS:”

“- Website: design upgrade, annual editorial calendar, content updates, SEO and maintenance”

“- Social media activation: annual editorial calendar, production and distribution of posts”

“- Content creation for on-going website and social media activation and tactical digital campaigns”

“- Social influencer collaborations: Recruitment, content development, implementation”

“- Social Influencer trips (Y1 and Y2): organization (recruitment, coordination), cost of transportation to and from the Partner regions”

“Travel and expenses (accommodations, local transport, restaurants, guide, and other miscellaneous costs incurred during influencer trips, for instance) are...”    Mehr anzeigen

“- Advertising campaigns: 3-year media strategy, media plans, media buying”

“- Advertising assets: Conception, production and delivery”

“- Submitting final activity reports (one for Digital activation, another for advertising), including key output and performance indicators, key learnings...”    Mehr anzeigen

“- Participation in bi-annual team meetings.”
Geschätzter Wert ohne MwSt: 2 425 000 EUR 💰
Dauer: 10 Monate
Beschreibung der Verlängerungen:
“The service starts on the date of signing the Agreement and runs for an initial term until the end of 31. December 2023. The term of the Agreement...”    Mehr anzeigen
Bezeichnung des von der EU finanzierten Projekts oder Programms: EU Proposal number: 101095534 EU Proposal acronym: BORDEUS-2 AGRIP-MULTI-2022
Bezeichnung des Loses: Tasting Events
Losnummer: 2
Kurze Beschreibung:
“OBJECTIVE:”

“Engage with Target Consumers to generate awareness of the Wines" origins.”
Mehr anzeigen (12)
“Generate product trial among Target Consumers to generate consideration and conversion to purchase.”

“Increase consideration and conversion among Target Consumers with engaging content.”

“Organization of a Clink Different booth during key wine or wine and food festivals held in the Target States, where consumers will be able to taste the...”    Mehr anzeigen

“Production of promotional material (goodies) for festival consumer contacts.”

“- Sponsorship of consumer festivals”

“- Booth design, booth production, equipment”

“- Serving staff, photographer”

“- Wines”

“- Logistics”

“- Promotional material (goodies): Conception, production and delivery”

“- Submitting an annual activity report, including key output and performance indicators, key learnings and recommendations for the following year.”

“- Participating in bi-annual team meetings.”
Bezeichnung des Loses: Restaurant Weeks
Losnummer: 3
Kurze Beschreibung:
“Engage with Target Consumers to generate awareness of the Wines" origins”

“Generate product trial among Target Consumers to generate consideration and conversion to purchase”
Mehr anzeigen (4)
“Organisation of tastings in trendy restaurants and wine bars in 3 cities (1 per Target State), ideally at least 1 week of tastings per city per year. This...”    Mehr anzeigen

“- Organization, including identification of restaurants to target, negotiating partnerships with restaurants, sending restaurant kits, supervising...”    Mehr anzeigen

“- Production and delivery of tasting kits, if deemed relevant (ex: mixologist kit, ice buckets, bottle glorifiers, aprons, corkscrews)”

“- Participating in bi-annual team meetings”
Geschätzter Wert ohne MwSt: 1 200 000 EUR 💰
Bezeichnung des Loses: POS Promotions
Losnummer: 4
Kurze Beschreibung:
“Generate product trial among Target Consumers to generate conversion to purchase”

“Two waves of tasting days per year (one in the Spring, another in the Fall), in 100 liquor stores and wine shops per Target State, for a total of about 5...”    Mehr anzeigen
Mehr anzeigen (3)
“- Organization: Negotiating with stores, preparing the tasting schedules, training/coordinating with serving staff, delivering POS material, reporting”

“- Expenses: travel to stores for negotiations, monitoring and reporting; tasting supplies, including COVID sanitary equipment, if and when necessary”

“- Logistics: storing and shipping POS to all stores”
Geschätzter Wert ohne MwSt: 2 000 000 EUR 💰
Ort der Leistung
Hauptstandort oder Erfüllungsort:
“The targeted States are Florida, Texas and California.”

Rechtliche, wirtschaftliche, finanzielle und technische Informationen
Bedingungen für die Teilnahme
Befähigung zur Berufsausübung:
“1. Cover letter (see Schedule 1 of the Tender documents)”

“- Specifying the lot(s) in respect of which the tender is being submitted.”
Mehr anzeigen (9)
“- Dated and signed by the tenderer"s duly authorized representative”

“- the tenderer and the individual making the statement have to be named.”

“2. Identification form (see Schedule 2 of the Tender documents)”

“- Accompanied by proof of corporate registration.”

“- All tenderers must provide documentary proof of corporate registration, according to the regulations in force in their country of residence.”

“3. Self-declaration on exclusion grounds in accordance with §§ 123, 124 GWB (see Schedule 3 of the Tender documents)”

“The self-declaration in accordance with §§ 123, 124 GWB must be submitted and signed by every member involved in the case of a bidding consortium and/or...”    Mehr anzeigen

“4. Self-declaration of compliance with Russia sanctions (Schedule 7)”

“The tenderer must declare that there is no connection to Russia as referred to in Article 5 k) (1) of Council Regulation (EU) No. 833/2014, as amended by...”    Mehr anzeigen
Wirtschaftliche und finanzielle Leistungsfähigkeit:
“1. The tenderer must state its net turnover in the last three years 2019, 2020 and 2021.”

“2. The tenderer must declare that he has taken out liability insurance with at least the following insured sums: 3,000,000 EUR for personal injury and...”    Mehr anzeigen
Mehr anzeigen (2)
“3. Description of the tenderer's organizational structure.”

“4. Candidate´s principal fields of activity.”
Mindeststandards:
“Regarding No. 1:”

“Lot 1: Expected turnover on average over the last 3 years: 1 333 000 EUR (net)”
Mehr anzeigen (3)
“Lot 2: Expected turnover on average over the last 3 years: 1 023 000 EUR (net)”

“Lot 3: Expected turnover on average over the last 3 years: 666 000 EUR (net)”

“Lot 4: Expected turnover on average over the last 3 years: 1 050 000 EUR (net)”
Technische und berufliche Fähigkeiten:
“1. Experience in providing the services in the market for the respective lot(s) implemented in the last five (5) years, calculated from the date of...”    Mehr anzeigen

“More specifically:”
Mehr anzeigen (12)
“Lot 1 Digital Marketing & Advertising:”

“- Describe your most relevant experience in providing social media activation and social influencer collaboration services in the U.S.A. by using Schedule 4.”

“- Describe your most relevant experience in providing media planning and buying services in the U.S.A. by using Schedule 4.”

“- Describe your most relevant experience relating to projects/services rendered in the U.S. for wine regions and/or wine brands or otherwise relevant...”    Mehr anzeigen

“Lot 2 Tasting events:”

“- Describe your most relevant experience in providing experiential consumer event services, by using Schedule 4.”

“Lot 3 Restaurant Weeks:”

“- Describe your most relevant experience in providing on-trade activation services (such as tastings in restaurants or wine bars), by using Schedule 4.”

“Lot 4 POS Promotions:”

“- Describe your most relevant experience in providing in-store promotion services, in particular in-store tast-ings and display, by using Schedule 4.”

“2. Description of relevant social benefits in addition to the services delivered.”

“3. Experience in the legislative and/or regulatory framework applicable to alcohol-related communication and/or activities.”
Mindeststandards:
“Regarding No. 1: Per lot, at least three reference projects must be presented with focus on the most relevant projects.”

Verfahren
Rechtsgrundlage: 32014L0024
Anwendbares Vergaberecht:
“German procurement law is applicable”
Zeitpunkt des Eingangs der Angebote: 16:00
Sprachen, in denen Angebote oder Teilnahmeanträge eingereicht werden können: Englisch 🗣️
Gültigkeitsdauer des Angebots: 2023-04-30 📅
Datum der Angebotseröffnung: 2023-02-06 📅
Zeitpunkt der Angebotseröffnung: 16:00

Öffentlicher Auftraggeber
Identität
Name des öffentlichen Auftraggebers: Conseil interprofessionnel du vin de bordeaux
Postanschrift: 1, Cours du XXX juillet
Postort: Bordeaux Cedex
Postleitzahl: 33075
Land: Frankreich 🇫🇷
Kontakt
Kontaktperson: frederique.amrouni@vins-bordeuax.fr
E-Mail: frederique.amrouni@vins-bordeuax.fr 📧
Internetadresse: https://www.bordeaux.com 🌏
Dokumente URL: https://www.dtvp.de/Satellite/notice/CXP4YWS6672/documents 🌏

Referenz
Zusätzliche Informationen

“If questions should arise from the procurement documents or in connection with the preparation of the tender, the clarification of which appears essential...”    Mehr anzeigen

“As a general rule, questions by tenderers will only be answered if sent by 13.01.23. Whether questions received later will be answered shall be up to the...”    Mehr anzeigen
Mehr anzeigen (1)
“Bekanntmachungs-ID: CXP4YWS6672”

Ergänzende Informationen
Körper überprüfen
Name: Vergabekammer des Bundes
Postanschrift: Villemombler Straße 76
Postort: Bonn
Postleitzahl: 53123
Land: Deutschland 🇩🇪
Informationen zu Fristen für Nachprüfungsverfahren:
“Based on §§ 160 seqq. GWB, a review procedure for the review of claimed breaches of contract awarding provisions may be requested at the Award Chamber...”    Mehr anzeigen

“An application for review is inadmissible if the tenderer already became aware of the violation during the procurement procedure and did not object to the...”    Mehr anzeigen
Mehr anzeigen (1)
“An application for review is also inadmissible if more than 15 calendar days have expired since receipt of notification from the contracting authority that...”    Mehr anzeigen
Quelle: OJS 2022/S 241-694135 (2022-12-09)
Bekanntmachung über vergebene Aufträge (2023-05-03)
Objekt
Umfang der Beschaffung
Gesamtwert des Auftrags: 7 325 000 EUR 💰
Metadaten der Bekanntmachung
Dokumenttyp: Bekanntmachung über vergebene Aufträge

Verfahren
Angebotsart: Entfällt

Referenz
Daten
Absendedatum: 2023-05-03 📅
Veröffentlichungsdatum: 2023-05-08 📅
Kennungen
Bekanntmachungsnummer: 2023/S 089-270359
Verweist auf Bekanntmachung: 2022/S 241-694135
ABl. S-Ausgabe: 89
Zusätzliche Informationen

“If questions should arise from the procurement documents or in connection with the preparation of the tender, the clarification of which appears essential...”    Mehr anzeigen

Objekt
Ort der Leistung
Hauptstandort oder Erfüllungsort:
“United States The targeted States are Florida, Texas and California.”

Verfahren
Vergabekriterien
Qualitätskriterium (Bezeichnung): Overall relevance, quality and creativity of the three-year plan
Qualitätskriterium (Gewichtung): 50
Qualitätskriterium (Bezeichnung): Experience of the proposed staff members
Qualitätskriterium (Gewichtung): 15
Preis (Gewichtung): 35

Auftragsvergabe
Datum des Vertragsabschlusses: 2023-04-04 📅
Name: RF Binder Partners Inc.
Postanschrift: 950 Third Avenue
Postort: New York
Postleitzahl: 10022
Land: Vereinigte Staaten 🇺🇸
Gesamtwert des Auftrags: 2360366.32 EUR 💰
1664358.40 EUR 💰
Name: Sopexa USA
Postanschrift: 250 Hudson Street, Suite 703
Postleitzahl: 10013
Gesamtwert des Auftrags: 1199507.59 EUR 💰
1957016.61 EUR 💰
Informationen über Ausschreibungen
Anzahl der eingegangenen Angebote: 3
5
4

Referenz
Zusätzliche Informationen

“Bekanntmachungs-ID: CXP4YWS6SBF”
Quelle: OJS 2023/S 089-270359 (2023-05-03)