Organisation of a Marketing Programme for German Wine in Canada

Deutsches Weininstitut GmbH

The international activities of the DWI to promote the sale of quality wines from the 13 German wine-growing regions are focused on the most important consumer markets in Europe and overseas, including Canada In order to gain a market presence of German wines in Canada for the years 2023-2028, the strategy includes raising the interest of consumers for German wines and increasing or consolidating sales of German wine products in this country. To establish this market presence a Service Provider shall exercise consistent marketing and public relations work through multi-channel activities and provide information on German wines, German wine and sparkling wine producers and related topics relevant to the market.

Deadline

Die Frist für den Eingang der Angebote war 2022-05-24. Die Ausschreibung wurde veröffentlicht am 2022-04-22.

Wer? Wie? Wo?
Geschichte der Beschaffung
Datum Dokument
2022-04-22 Auftragsbekanntmachung
2022-08-02 Bekanntmachung über vergebene Aufträge
Auftragsbekanntmachung (2022-04-22)
Objekt
Umfang der Beschaffung
Titel: Werbe- und Marketingdienstleistungen
Referenznummer: 2022-07
Kurze Beschreibung:
“The international activities of the DWI to promote the sale of quality wines from the 13 German wine-growing regions are focused on the most important...”    Mehr anzeigen
Metadaten der Bekanntmachung
Originalsprache: Englisch 🗣️
Dokumenttyp: Auftragsbekanntmachung
Art des Auftrags: Dienstleistungen
Verordnung: Europäische Union, mit GPA-Beteiligung
Gemeinsames Vokabular für öffentliche Aufträge (CPV)
Code: Werbe- und Marketingdienstleistungen 📦
Ort der Leistung
NUTS-Region: ca 🏙️

Verfahren
Verfahrensart: Verhandlungsverfahren
Angebotsart: Angebot für alle Lose
Vergabekriterien
Wirtschaftlichstes Angebot

Öffentlicher Auftraggeber
Identität
Land: Deutschland 🇩🇪
Art des öffentlichen Auftraggebers: Einrichtung des öffentlichen Rechts
Name des öffentlichen Auftraggebers: Deutsches Weininstitut GmbH
Postanschrift: Platz des Weines 2
Postleitzahl: 55294
Postort: Bodenheim
Kontakt
Internetadresse: https://www.deutscheweine.de/ 🌏
E-Mail: vergabe@deutscheweine.de 📧
URL der Dokumente: https://www.dtvp.de/Satellite/notice/CXP4YWSRQ98/documents 🌏
URL der Teilnahme: https://www.dtvp.de/Satellite/notice/CXP4YWSRQ98 🌏

Referenz
Daten
Absendedatum: 2022-04-22 📅
Einreichungsfrist: 2022-05-24 📅
Veröffentlichungsdatum: 2022-04-27 📅
Datum des Beginns: 2023-01-01 📅
Datum des Endes: 2023-12-31 📅
Kennungen
Bekanntmachungsnummer: 2022/S 082-221479
ABl. S-Ausgabe: 82
Zusätzliche Informationen

“Bekanntmachungs-ID: CXP4YWSRQ98”

Objekt
Umfang der Beschaffung
Geschätzter Gesamtwert: 2 100 000 EUR 💰
Kurze Beschreibung:
“1. General Basic Services”

“a) Service Conditions”
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“- The Service Provider shall ensure an appropriate infrastructure for the completion of his contractual obligations. This consists of offices fully equipped...”    Mehr anzeigen

“communication. These include IT equipment, e-mail, internet, telephones, etc. The normal business and availability hours shall be made public and adhered to...”    Mehr anzeigen

“b) General Information Service and Correspondence”

“- Particularly regarding exporters, agents, liquor boards, catering trade, media and consumers.”

“- Consulting service for German wine and sparkling wine producers for entering or already working on the Canadian market.”

“- Creation and maintenance of a network of important and relevant contacts and multipliers in Canada in order to perform these responsibilities.”

“c) Public Relations”

“- Continuous monitoring of the Canadian media landscape”

“- Expert point of contact for media representatives”

“- Monthly summary of current media clippings (TV, print and internet)”

“- Reports on the current situation and changes in politics and the wine sector”

“- Creation and distribution of press releases”

“- Creation and distribution of information publications”

“- Invitation of journalist and trade delegations to Germany. Provide background information, book travel and implement a questionnaire after travel”

“d) Retail trade/Catering Trade/Importers/Wine Market”

“- Identifying market potentials, concrete needs and opportunities for cooperation for German wine and sparkling wine producers”

“- Continuous compilation and updating of lists of Canadian wine dealers, agents, distributors, supermarkets, top hotels and selected restaurants (including...”    Mehr anzeigen

“- Adaptation of existing promotional material”

“- Distribution and shipment of promotional materials”

“- Selection and invitations of potential participants at multi-national information trips to the German wine-growing regions”

“e) Statistics/Market Research/Marketing Strategy for Canada”

“- Development of an appropriate marketing strategy for the generic marketing of the Wines of Germany office in PR Canada corresponding to the market...”    Mehr anzeigen

“- Transmission of statistics/market research”

“- Continuous transmission of statistics in relation to the use of social media (number of followers, etc.)”

“- Monthly report on activities" progress and media evaluation.”

“f) Other Services”

“- Cellarage of wines”

“- Production and Storage of POS material”

“- Attendance of an annual meeting of all Wines of Germany offices in Germany by the team leader/Head of Campaign (about 4 days)”

“g) Website maintenance”

“- The existing websites available under www.germanwinecanada.com (english version) and www.vinallemandcanada.com (frensh version) shall be maintained,...”    Mehr anzeigen

“- All content management shall be provided by the bidder, while the DWI shall provide an already existing Open Source Typo3 Content Management System (CMS)...”    Mehr anzeigen

“The regular content creation as well as the content adaption and maintenance of the websites about German wines are mandatory. In the case that new...”    Mehr anzeigen

“h) Internet and Social Media”

“- Content creation and maintenance of all relevant social media networks (e.g. Instagram, Facebook, video channels, etc.). Social media channels must be...”    Mehr anzeigen

“- Existing social media accounts are:”

“o Facebook: @germanwinecanada (English) and @vinsallemagneCA (French)”

“o Instagram: germanwinecanada (English)”

“o Twitter: @germanwineca (English)”

“2. Additional Services”

“Upon separate request by the DWI, the Service Provider shall also perform the following tasks as additional services. These additional services will be put...”    Mehr anzeigen

“a) Media Relations/Trips to Germany”

“b) Special Press Conferences in Relation to Current Events”

“c) Other Marketing Activities”

“d) Events/Fairs/Presentations”

“3. Adaption”

“The Service Provider shall adapt two existing websites to the needs of the Canadian market (www.germanwinecanada.com and www.vinallemandcanada.com) within...”    Mehr anzeigen
Beschreibung der Verlängerungen:
“The term of the tender agreement commences on 1 January 2023 and shall expire on 31 December 2023 (which concludes one year). The contract will subsequently...”    Mehr anzeigen
Bezeichnung des von der EU finanzierten Projekts oder Programms: Regulation (EU) No 1308/2013.
Ort der Leistung
Hauptstandort oder Erfüllungsort:
“Canada”

Rechtliche, wirtschaftliche, finanzielle und technische Informationen
Bedingungen für die Teilnahme
Befähigung zur Berufsausübung:
“List and brief description of conditions:”

“1) Self-declaration in accordance with §§ 123, 124 GWB (German Act Against Restraints of Competition)”
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“The self-declaration in accordance with §§ 123, 124 GWB must be submitted and signed by every member involved in the case of a bidding consortium and/or...”    Mehr anzeigen

“2) Self declaration in accordance with Article 5 k) of Regulation (EU) No. 833/2014”

“The self-declaration in accordance with Article 5 k) of Regulation (EU) No. 833/2014 must be submitted and signed by every member involved in the case of a...”    Mehr anzeigen

“3) If applicable: Declaration for a bidding consortia and/or the use of subcontractors”

“Note: The contracting authority will request an extract from the Central Trade Register from the Federal Office of Justice if the contract is worth more...”    Mehr anzeigen
Wirtschaftliche und finanzielle Leistungsfähigkeit:
“1) Company presentation attachment.”

“2) Self-declaration confirming that you have professional/commercial liability insurance with a coverage of at least 1,000,000.00 EUR for each of personal...”    Mehr anzeigen
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“3) Self-declaration of the annual turnover of the last two completed business years in EUR.”

“4) Self-declaration of the average number of employees - average number of employees in the last two completed business years.”
Mindeststandards:
“Minimum annual turnover: The annual turnover of each of the last two completed business years shall amount to a minimum of EUR 250,000.00. If a bidder's...”    Mehr anzeigen
Technische und berufliche Fähigkeiten:
“1) Self-declaration confirming that you have an active network of multipliers in trade and gastronomy in the wine/food/beverage sector as well as contacts...”    Mehr anzeigen

“2) Self-certify the knowledge of the required languages:”
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“Head of Campaign: Excellent English and French language skills with the ability to discuss business subjects including marketing, sales, and product...”    Mehr anzeigen

“Project team: English language skills with the ability to discuss business subjects including marketing, sales, and product management in English (minimum...”    Mehr anzeigen

“3) Self-declaration about the Staff or technical bodies that are planned to be involved in the provision of the services, regardless of whether they form...”    Mehr anzeigen

“A. Qualification of the team leader/Head of Campaign”

“Information about relevant work experience of the team leader/Head of Campaign who will be in charge. In this context, please provide detailed information...”    Mehr anzeigen

“The information must include in particular:”

“I. Project experience in large campaigns proven by reference projects with the annual budget indicated in EUR.”

“II. Number of companies in the food and beverages sector for which he or she has run marketing campaigns”

“B. Qualification of the team”

“Information about relevant work experience of the team members who will be involved in the project. In this context, please provide detailed information...”    Mehr anzeigen

“This must include in particular:”

“I. Wine-related professional or vocational training and further education courses”

“II. Wine-related professional experience, based on years of continuous work experience”

“III. Project experience in the alcoholic beverages sector, proven by completed projects”

“4) Provide appropriate references from contracts performed in the past of major services provided in the last five years (01. April 2017 - 31. March 2022)”

“The references must include in particular:”

“I. Total project duration/contract term of the references”

“II. Number of marketing activities carried out during the contract term of the references with at least 10 participants (gastronomy and trade) or with at...”    Mehr anzeigen

“III. Fields of the references (food and beverages, beverages, alcoholic beverages).”

“Candidates must provide at least two appropriate references. To be appropriate, these references must be equivalent to the object of the contract described...”    Mehr anzeigen

“A. Reference 1 must cover several different marketing and PR activities for a client, with the "gastronomy and trade" sector in Canada as target group.”

“B. Reference 2 must cover several different marketing and PR activities for a client, with the "consumers" sector in Canada as target group.”

“To ensure comparability with the object of the present award procedure, the references 1 and 2 must refer to projects that have taken place in Canada.”
Auftragsausführung
Bedingungen für die Vertragserfüllung:
“It is a special condition relating to the performance of this contract that the applicants, members of bidding consortia and subcontractors have to declare...”    Mehr anzeigen

“A conflict of interest exists, in particular, for a (single) commercial importer/wholesaler of (German) wine. Due to the DWI's legal mandate and the...”    Mehr anzeigen
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“In case of bidding consortia, a self-declaration is required from each individual member of the consortium. Any applicant, member of a bidding consortium or...”    Mehr anzeigen

Verfahren
Rechtsgrundlage: 32014L0024
Höchstzahl der Bewerber: 3
Objektive Kriterien für die Auswahl der begrenzten Anzahl von Bewerbern:
“1. Reference "gastronomy and trade" sector in Canada”

“I. Duration / contractual relationship of reference - max. 8 points”
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“II. Number of events carried out during the contractual relationship of the reference - max. 12 points”

“III. Field of the reference - max. 15 points”

“2. Reference "consumers" sector in Canada”

“I. Duration/contractual relationship of reference - max. 8 points”

“3. Qualification of the team leader/Head of Campaign”

“I. Project experience with large campaigns - max. 7.5 points”

“II. Number of companies for which the team leader has run marketing campaigns - max. 7.5 points”

“4. Qualification of the project team”

“I. Professional or vocational training or further education courses - max. 5 points”

“II. Project experience based on years of work experience - max. 5 points”

“III. Project experience based on number of completed projects - max. 5 points”
Begründung für die Rahmenvereinbarung:
“The German Wine Institute has been working with foreign agencies for over 30 years. These agencies act as official representatives of the German Wine...”    Mehr anzeigen
Begründung für eine Laufzeit der Rahmenvereinbarung von mehr als vier Jahren:
“The German Wine Institute has been working with foreign agencies for over 30 years. These agencies act as official representatives of the German Wine...”    Mehr anzeigen
Zeitpunkt des Eingangs der Angebote: 11:00
Datum der Absendung der Aufforderungen: 2022-04-22 📅
Sprachen, in denen Angebote oder Teilnahmeanträge eingereicht werden können: Deutsch 🗣️
Englisch 🗣️
Gültigkeitsdauer des Angebots: 2022-09-30 📅
Vergabekriterien
Qualitätskriterium (Bezeichnung): Implementation Concept - Increase the sales of German wines in the LCBO
Qualitätskriterium (Gewichtung): 10
Qualitätskriterium (Bezeichnung): Implementation concept - Restaurant and wine retailers campaign (Riesling weeks)
Conceptual ideas
Qualitätskriterium (Gewichtung): 20
Qualitätskriterium (Bezeichnung): Marketing strategy for Canada
Presentation - Makeup and structure of content
Qualitätskriterium (Gewichtung): 6
Qualitätskriterium (Bezeichnung): Presentation - Comprehensibility of the presented contents
Presentation - Overall impression of the presentation
Qualitätskriterium (Gewichtung): 8
Preis (Gewichtung): 30

Öffentlicher Auftraggeber
Kontakt
Dokumente URL: https://www.dtvp.de/Satellite/notice/CXP4YWSRQ98/documents 🌏

Ergänzende Informationen
Körper überprüfen
Name: Vergabekammer des Bundes
Postanschrift: Villemombler Straße 76
Postort: Bonn
Postleitzahl: 53123
Land: Deutschland 🇩🇪
Telefon: +49 4922-894990 📞
Fax: +49 4922-89499163 📠
Informationen zu Fristen für Nachprüfungsverfahren:
“Undertakings have a right that the contracting authority complies with the relevant provisions governing public contract award procedures in Germany that...”    Mehr anzeigen

“The language of the review proceeding is German.”
Quelle: OJS 2022/S 082-221479 (2022-04-22)
Bekanntmachung über vergebene Aufträge (2022-08-02)
Objekt
Metadaten der Bekanntmachung
Dokumenttyp: Bekanntmachung über vergebene Aufträge

Verfahren
Angebotsart: Entfällt

Referenz
Daten
Absendedatum: 2022-08-02 📅
Veröffentlichungsdatum: 2022-08-05 📅
Kennungen
Bekanntmachungsnummer: 2022/S 150-429652
Verweist auf Bekanntmachung: 2022/S 082-221479
ABl. S-Ausgabe: 150
Zusätzliche Informationen

“Bekanntmachungs-ID: CXP4YWSRTEW”
Quelle: OJS 2022/S 150-429652 (2022-08-02)