Organisation of a Marketing Programme for German Wine in the Netherlands

Deutsches Weininstitut GmbH

The international activities of the DWI to promote the sale of quality wines from the 13 German wine-growing regions are focused on the most important consumer markets in Europe and overseas. In order to gain a market presence of German wines in the Netherlands for the years 2023-2028, the strategy includes raising the interest of consumers for German wines and increasing or consolidating sales of German wine products in this country. To establish this market presence a Service Provider shall exercise consistent marketing and public relations work through multi-channel activities and provide information on German wines, German wine and sparkling wine producers and related topics relevant to the market.

Deadline

Die Frist für den Eingang der Angebote war 2022-10-18. Die Ausschreibung wurde veröffentlicht am 2022-09-15.

Anbieter

Die folgenden Lieferanten werden in Vergabeentscheidungen oder anderen Beschaffungsunterlagen erwähnt:

Wer? Wie? Wo?
Geschichte der Beschaffung
Datum Dokument
2022-09-15 Auftragsbekanntmachung
2022-12-20 Bekanntmachung über vergebene Aufträge
Auftragsbekanntmachung (2022-09-15)
Objekt
Umfang der Beschaffung
Titel: Werbe- und Marketingdienstleistungen
Referenznummer: DWI 2022-05
Kurze Beschreibung:
“The international activities of the DWI to promote the sale of quality wines from the 13 German wine-growing regions are focused on the most important...”    Mehr anzeigen
Metadaten der Bekanntmachung
Originalsprache: Englisch 🗣️
Dokumenttyp: Auftragsbekanntmachung
Art des Auftrags: Dienstleistungen
Verordnung: Europäische Union
Gemeinsames Vokabular für öffentliche Aufträge (CPV)
Code: Werbe- und Marketingdienstleistungen 📦
Ort der Leistung
NUTS-Region: Nederland 🏙️

Verfahren
Verfahrensart: Verhandlungsverfahren
Angebotsart: Angebot für alle Lose
Vergabekriterien
Wirtschaftlichstes Angebot

Öffentlicher Auftraggeber
Identität
Land: Deutschland 🇩🇪
Art des öffentlichen Auftraggebers: Einrichtung des öffentlichen Rechts
Name des öffentlichen Auftraggebers: Deutsches Weininstitut GmbH
Postanschrift: Platz des Weines 2
Postleitzahl: 55294
Postort: Bodenheim
Kontakt
Internetadresse: https://www.deutscheweine.de/ 🌏
E-Mail: vergabe@deutscheweine.de 📧
Telefon: +49 613593230 📞
URL der Dokumente: https://www.dtvp.de/Satellite/notice/CXP4YWS6RAG/documents 🌏
URL der Teilnahme: https://www.dtvp.de/Satellite/notice/CXP4YWS6RAG 🌏

Referenz
Daten
Absendedatum: 2022-09-15 📅
Einreichungsfrist: 2022-10-18 📅
Veröffentlichungsdatum: 2022-09-20 📅
Datum des Beginns: 2023-01-01 📅
Datum des Endes: 2023-12-31 📅
Kennungen
Bekanntmachungsnummer: 2022/S 181-512601
ABl. S-Ausgabe: 181
Zusätzliche Informationen

“Bekanntmachungs-ID: CXP4YWS6RAG”

Objekt
Umfang der Beschaffung
Geschätzter Gesamtwert: 990 000 EUR 💰
Kurze Beschreibung:
“1. Basic Services (General Basic Services and Internet/Social Media Basic Services)”

“a) Service Conditions”
Mehr anzeigen (42)
“- The Service Provider shall ensure an appropriate infrastructure for the completion of his contractual obligations. This consists of offices fully equipped...”    Mehr anzeigen

“b) General Information Service and Correspondence”

“- Particularly regarding exporters, agents, supermarkets, specialist retailers, catering trade, media and consumers.”

“- Consulting service for German wine and sparkling wine producers for entering or already working on the Dutch market.”

“- Creation and maintenance of a network of important and relevant contacts and multipliers in the Netherlands in order to perform these responsibilities.”

“c) Public Relations”

“- Continuous monitoring of the Dutch media landscape”

“- Expert point of contact for media representatives”

“- Regular summary of current media clippings (TV, print and internet)”

“- Reports on the current situation and changes in politics and the wine sector”

“- Creation and distribution of press releases”

“- Creation and distribution of information publications”

“- Invitation of journalist and trade delegations to Germany. Provide background information, book travel and implement a questionnaire after travel”

“d) Retail trade/Catering Trade/Importers/Wine Market”

“- Identifying market potentials, concrete needs and opportunities for cooperation for German wine and sparkling wine producers”

“- Continuous compilation and updating of lists of Dutch wine dealers, agents, distributors, supermarkets, top hotels and selected restaurants (including...”    Mehr anzeigen

“- Adaptation of existing promotional material”

“- Distribution and shipment of promotional materials”

“- Selection and invitations of potential participants at multi-national information trips to the German wine-growing regions”

“e) Statistics/Market Research/Marketing Strategy for the Netherlands”

“- Development of an appropriate marketing strategy for the generic marketing of the Wines of Germany office in the Netherlands corresponding to the market...”    Mehr anzeigen

“- Transmission of statistics/market research”

“- Continuous transmission of statistics in relation to the use of social media (number of followers, etc.)”

“- Quarterly report on activities" progress and media evaluation.”

“f) Other Services”

“- Cellarage of wines”

“- Storage of POS material and banners”

“- Attendance of an annual meeting of all Wines of Germany offices in Germany by the team leader/Head of Campaign (about 4 days)”

“g) Website maintenance”

“- The existing website available under www.duitsewijn.nl shall be maintained, regularly updated, and further developed. They shall be the central point of...”    Mehr anzeigen

“- All content management shall be provided by the bidder, while the DWI shall provide an already existing Open Source Typo3 Content Management System (CMS)...”    Mehr anzeigen

“- The regular content creation as well as the content adaption and maintenance of the website about German wines are mandatory. In the case that new...”    Mehr anzeigen

“h) Internet and Social Media”

“- Content creation and maintenance of all relevant social media networks (e.g. Instagram, Facebook, video channels, etc.). Social media channels must be...”    Mehr anzeigen

“- Existing social media accounts are: Facebook, Instagram, Linked-In.”

“2. Additional Services”

“Upon separate request by the DWI, the Service Provider shall also perform the following tasks as additional services. These additional services will be put...”    Mehr anzeigen

“a) Media and Trade Trips to Germany”

“b) Special Press Conferences in Relation to Current Events”

“c) Other Marketing Activities”

“The Service Provider shall carry out further marketing activities determined by the DWI in order to increase interest in and sales of German wines. The...”    Mehr anzeigen

“d) Events/Fairs/Presentations”
Geschätzter Wert ohne MwSt: 990 000 EUR 💰
Beschreibung der Verlängerungen:
“The term of this Framework Agreement commences on 1 January 2023 and shall expire on 31 December 2023 (which concludes one year).”

“The contract will be extended five times for successive one-year periods unless it is terminated by either the contracting entity or the Service Provider by...”    Mehr anzeigen
Mehr anzeigen (1)
“Accordingly, the Framework Agreement shall end on 31 December 2028 at the latest or when the specified maximum volume according to § 2 (2) Sample contract...”    Mehr anzeigen

Rechtliche, wirtschaftliche, finanzielle und technische Informationen
Bedingungen für die Teilnahme
Befähigung zur Berufsausübung:
“List and brief description of conditions:”

“1) Self-declaration in accordance with §§ 123, 124 GWB (German Act Against Restraints of Competition)”
Mehr anzeigen (3)
“The self-declaration in accordance with §§ 123, 124 GWB must be submitted and signed by every member involved in the case of a bidding consortium and/or a...”    Mehr anzeigen

“2) If applicable: Declaration for a bidding consortia and/or a loan of eligibility and/or the use of subcontractors”

“Note: The contracting authority will request an extract from the Competition Register from the Federal Cartel Office if the contract is worth more than EUR...”    Mehr anzeigen
Wirtschaftliche und finanzielle Leistungsfähigkeit:
“1) Company presentation attachment”

“2) Self-declaration confirming that you have professional/commercial liability insurance with a coverage of at least 1,000,000.00 EUR for each of personal...”    Mehr anzeigen
Mehr anzeigen (1)
“3) Self-declaration of the annual turnover of the last two completed business years in EUR.”
Mindeststandards:
“Minimum annual turnover: The annual turnover of each of the last two completed business years shall amount to a minimum of 165,000.00 EUR. If a bidder's...”    Mehr anzeigen
Technische und berufliche Fähigkeiten:
“1) Self-declaration confirming that you have an active network of multipliers in trade and gastronomy in the wine/food/beverage sector as well as contacts...”    Mehr anzeigen

“2) Self-certify the knowledge of the required languages:”
Mehr anzeigen (23)
“Head of Campaign: Excellent Dutch and English or German language skills with the ability to discuss business subjects including marketing, sales, and...”    Mehr anzeigen

“Project team: Excellent Dutch and English or German language skills with the ability to discuss business subjects including marketing, sales, and product...”    Mehr anzeigen

“3) Self-declaration about the Staff or technical bodies that are planned to be involved in the provision of the services, regardless of whether they form...”    Mehr anzeigen

“A. Qualification of the team leader/Head of Campaign”

“Information about relevant work experience of the team leader/Head of Campaign who will be in charge. In this context, please provide detailed information...”    Mehr anzeigen

“The information must include in particular:”

“I. Project experience in large campaigns proven by reference projects with the annual budget indicated in EUR.”

“II. Number of companies in the food and beverages sector for which he or she has run marketing campaigns”

“B. Qualification of the team”

“Information about relevant work experience of the team members who will be involved in the project. In this context, please provide detailed information...”    Mehr anzeigen

“This must include in particular:”

“I. Wine-related professional or vocational training and further education courses”

“II. Wine-related professional experience, based on years of continuous work experience”

“III. Project experience in the alcoholic beverages sector, proven by completed projects”

“4. Provide appropriate references from contracts performed in the past of major services provided in the last five years - calculated from the date of...”    Mehr anzeigen

“The references must include in particular:”

“I. Total project duration/contract term of the references”

“II. Number of marketing activities carried out during the contract term of the references”

“III. Fields of the references (food and beverages, beverages, alcoholic beverages)”

“Candidates must provide at least two appropriate references. To be appropriate, these references must be equivalent to the object of the contract described...”    Mehr anzeigen

“A. Reference 1 must cover several different marketing and PR activities for a client, with the "gastronomy and trade" sector in the Netherlands as target group.”    Mehr anzeigen

“B. Reference 2 must cover several different marketing and PR activities for a client, with the "consumers" sector in the Netherlands as target group.”

“To ensure comparability with the object of the present award procedure, the references 1 and 2 must refer to projects that have taken place in the Netherlands.”
Auftragsausführung
Bedingungen für die Vertragserfüllung:
“It is a special condition relating to the performance of this contract that the applicants, members of bidding consortia and subcontractors have to declare...”    Mehr anzeigen

“A conflict of interest exists, in particular, for a (single) commercial importer/wholesaler of (German) wine. Due to the DWI's legal mandate and the...”    Mehr anzeigen
Mehr anzeigen (1)
“In case of bidding consortia, a self-declaration is required from each individual member of the consortium. Any applicant, member of a bidding consortium or...”    Mehr anzeigen

Verfahren
Rechtsgrundlage: 32014L0024
Mindestzahl der Bewerber: 3
Höchstzahl der Bewerber: 5
Objektive Kriterien für die Auswahl der begrenzten Anzahl von Bewerbern:
“The objective and non-discriminatory selection criteria are:”

“1. Reference "gastronomy and trade" sector in the Netherlands”
Mehr anzeigen (12)
“I. Duration of the contractual relationship of reference 8 points”

“II. Number of events carried out during the contractual relationship of the reference 12 points”

“III. Sector of the reference 15 points”

“2. Reference "consumers" sector in the Netherlands”

“I. Duration of the contractual relationship of reference 8 points”

“3. Qualification of the team leader/Head of Campaign”

“I. Project experience with large campaigns 7,5 points”

“II. Number of companies for which he or she has run marketing campaigns 7,5 points”

“4. Qualification of the project team”

“I. Vocational/professional training and further education courses 5 points”

“II. Wine-related professional experience based on years of work experience 5 points”

“III. Project experience based on number of completed projects 5 points”
Begründung für die Rahmenvereinbarung:
“The German Wine Institute has been working with foreign agencies for over 30 years. These agencies act as official representatives of the German Wine...”    Mehr anzeigen
Begründung für eine Laufzeit der Rahmenvereinbarung von mehr als vier Jahren:
“The German Wine Institute has been working with foreign agencies for over 30 years. These agencies act as official representatives of the German Wine...”    Mehr anzeigen
Zeitpunkt des Eingangs der Angebote: 11:00
Datum der Absendung der Aufforderungen: 2022-10-28 📅
Sprachen, in denen Angebote oder Teilnahmeanträge eingereicht werden können: Deutsch 🗣️
Englisch 🗣️
Gültigkeitsdauer des Angebots: 2023-03-01 📅
Vergabekriterien
Qualitätskriterium (Bezeichnung): B 1 Table presentation
Qualitätskriterium (Gewichtung): 10%
Qualitätskriterium (Bezeichnung): B 2 Conceptual idea 1
Qualitätskriterium (Gewichtung): 14%
Qualitätskriterium (Bezeichnung): B 3. Conceptual idea 2
B 4. Marketing strategy (incl. social media) for the Netherlands
C 1. Make-up and structure of content
Qualitätskriterium (Gewichtung): 5%
Qualitätskriterium (Bezeichnung): C 2. Comprehensibility of the presented contents
C 3, Overall impression of the presentation
Qualitätskriterium (Gewichtung): 7%
Preis (Gewichtung): 35%

Öffentlicher Auftraggeber
Kontakt
Dokumente URL: https://www.dtvp.de/Satellite/notice/CXP4YWS6RAG/documents 🌏

Ergänzende Informationen
Körper überprüfen
Name: Vergabekammer des Bundes
Postanschrift: Villemombler Straße 76
Postort: Bonn
Postleitzahl: 53123
Land: Deutschland 🇩🇪
Telefon: +49 4922-894990 📞
Fax: +49 4922-89499163 📠
Informationen zu Fristen für Nachprüfungsverfahren:
“Undertakings have a right that the contracting authority complies with the relevant provisions governing public contract award procedures in Germany that...”    Mehr anzeigen

“The language of the review proceeding is German.”
Quelle: OJS 2022/S 181-512601 (2022-09-15)
Bekanntmachung über vergebene Aufträge (2022-12-20)
Objekt
Umfang der Beschaffung
Gesamtwert des Auftrags: 990 000 EUR 💰
Metadaten der Bekanntmachung
Dokumenttyp: Bekanntmachung über vergebene Aufträge

Verfahren
Angebotsart: Entfällt

Referenz
Daten
Absendedatum: 2022-12-20 📅
Veröffentlichungsdatum: 2022-12-23 📅
Kennungen
Bekanntmachungsnummer: 2022/S 248-715894
Verweist auf Bekanntmachung: 2022/S 181-512601
ABl. S-Ausgabe: 248
Zusätzliche Informationen

“Bekanntmachungs-ID: CXP4YWS6CHT”

Auftragsvergabe
Datum des Vertragsabschlusses: 2022-12-20 📅
Name: Primal bv
Postanschrift: Rundvoortstraat 34
Postort: Oelegem
Postleitzahl: 2520
Land: Belgien 🇧🇪
Gesamtwert des Auftrags: 942 600 EUR 💰
Informationen über Ausschreibungen
Anzahl der eingegangenen Angebote: 2
Quelle: OJS 2022/S 248-715894 (2022-12-20)