Organisation of a Marketing Programme for German Wine in Great Britain
Deutsches Weininstitut GmbH
The international activities of the DWI to promote the sale of quality wines from the 13 German wine-growing regions are focused on the most important consumer markets in Europe and overseas, including Great Britain. In order to gain a market presence of German wines in Great Britain for the years 2025-2030, the strategy includes raising the interest of consumers for German wines and increasing or consolidating sales of German wine products in this country. To establish this market presence a Service Provider shall exercise consistent marketing and public relations work through multi-channel activities and provide information on German wines, German wine and sparkling wine producers and related topics relevant to the market.
DeadlineDie Frist für den Eingang der Angebote war 2023-10-24. Die Ausschreibung wurde veröffentlicht am 2023-09-21.
Wer? Wie? Wo?| Datum | Dokument |
|---|---|
| 2023-09-21 | Auftragsbekanntmachung |
Objekt
Umfang der Beschaffung
Titel: Werbe- und Marketingdienstleistungen
Referenznummer: 2023-14
Kurze Beschreibung:
“The international activities of the DWI to promote the sale of quality wines from the 13 German wine-growing regions are focused on the most important...”
Metadaten der Bekanntmachung
Originalsprache: Englisch 🗣️
Dokumenttyp: Auftragsbekanntmachung
Art des Auftrags: Dienstleistungen
Verordnung: Europäische Union
Gemeinsames Vokabular für öffentliche Aufträge (CPV)
Code: Werbe- und Marketingdienstleistungen 📦
Ort der Leistung
NUTS-Region: United Kingdom 🏙️
Verfahren
Verfahrensart: Verhandlungsverfahren
Angebotsart: Angebot für alle Lose
Vergabekriterien
Wirtschaftlichstes Angebot
Öffentlicher Auftraggeber
Identität
Land: Deutschland 🇩🇪
Art des öffentlichen Auftraggebers: Einrichtung des öffentlichen Rechts
Name des öffentlichen Auftraggebers: Deutsches Weininstitut GmbH
Postanschrift: Platz des Weines 2
Postleitzahl: 55294
Postort: Bodenheim
Kontakt
Internetadresse: https://www.deutscheweine.de/ 🌏
E-Mail: vergabe@deutscheweine.de 📧
URL der Dokumente: https://www.dtvp.de/Satellite/notice/CXP4YWS6W5F/documents 🌏
URL der Teilnahme: https://www.dtvp.de/Satellite/notice/CXP4YWS6W5F 🌏
Referenz
Daten
Absendedatum: 2023-09-21 📅
Einreichungsfrist: 2023-10-24 📅
Veröffentlichungsdatum: 2023-09-26 📅
Datum des Beginns: 2025-01-01 📅
Datum des Endes: 2025-12-31 📅
Kennungen
Bekanntmachungsnummer: 2023/S 185-578399
ABl. S-Ausgabe: 185
Zusätzliche Informationen
“Bekanntmachungs-ID: CXP4YWS6W5F”
Objekt
Umfang der Beschaffung
Geschätzter Gesamtwert: 780 000 EUR 💰
Kurze Beschreibung:
“Basic Services (General Basic Services, Basic Public Relation Services and Internet/Social Media Basic Services)”
“The Service Provider shall routinely perform the following tasks as basic services at a monthly fixed price including all external costs:”
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“Service Conditions”
“The Service Provider shall ensure an appropriate infrastructure for the completion of his contractual obligations. This consists of offices fully equipped...”
“1. General Basic Services”
“The Service Provider shall perform the following tasks as General Basic Services:”
“a) Basic Information Service and Correspondence”
“- Particularly regarding exporters, agents, supermarkets, specialist retailers, catering trade, media and consumers”
“- Consulting service for German wine and sparkling wine producers for entering or already working on the British market”
“- Expert point of contact for media representatives”
“- Creation and maintenance of a network of important and relevant contacts and multipliers in Great Britain in order to perform these responsibilities”
“- In correspondence and consultation, alternatives to in-person meetings should be considered, such as virtual meetings (video or teleconferences).”
“b) Retail trade/Catering Trade/Importers/Wine Market”
“- Identifying market potentials, concrete needs and opportunities for cooperation for German wine and sparkling wine producers”
“- Continuous compilation and updating of lists of British wine retailers, agents, distributors, supermarkets, top hotels and selected restaurants (including...”
“- Adaptation of existing promotional material”
“- Distribution and shipment of promotional materials.”
“c) Statistics/Market Research/Marketing Strategy for Great Britain”
“- Development of an appropriate marketing strategy for the generic marketing of the Wines of Germany office in Great Britain corresponding to the market...”
“- Transmission of statistics/market research”
“- Continuous transmission of statistics in relation to the use of social media (number of followers, etc.)”
“- Quarterly report on general activities.”
“d) Other Services”
“- Cellarage of wines (appr. 300 bottles)”
“- Storage of POS material and banners”
“- Attendance of an annual meeting of all Wines of Germany offices in Germany by the team leader/Head of Campaign (about 4 days)”
“2. Basic Public Relation Services”
“The Service Provider shall perform the following tasks as Basic Public Relation Services:”
“- Continuous monitoring of the British media landscape”
“- Regular summary of current media clippings (TV, print and internet)”
“- Reports on the current situation and changes in politics and the wine sector”
“- Creation and distribution of generic press releases related to the DWI or German wine in general”
“- Creation and distribution of basic information publications related to the DWI or German wine in general.”
“3. Basic Internet and Social Media Services”
“The Service Provider shall perform the following tasks as Basic Internet and Social Media Services:”
“a) Website maintenance”
“- The existing website available under https://winesofgermany.co.uk/ shall be maintained, regularly updated, and further developed. They shall be the...”
“- All content management shall be provided by the bidder, while the DWI shall provide an already existing Open Source Typo3 Content Management System (CMS)...”
“- The regular content creation as well as the content adaption and maintenance of the website about German wines are mandatory. In the case that new...”
“b) Internet and Social Media”
“- Content creation and maintenance of all relevant social media networks (e.g. Instagram, Facebook, video channels, etc.). Social media channels must be...”
“- Existing social media accounts are:”
“o Facebook: @WinesofGermanyUK”
“o Instagram: @WinesofGermanyUK”
“o Twitter: WinesofGermany”
“4. Additional Services”
“Upon separate request by the DWI, the Service Provider shall also perform the following tasks as additional services. These additional services will be put...”
“a) Media Relations/Trips to Germany”
“b) Special Press Conferences in Relation to Current Events”
“c) Other Marketing Activities”
“- The Service Provider shall carry out further marketing activities determined by the DWI in order to increase interest in and sales of German wines. The...”
“d) Events/Fairs/Presentations”
“The term of the tender agreement commences on 1st January 2025 and shall expire on 31 December 2025 (which concludes one year). The contract will...”
Bezeichnung des von der EU finanzierten Projekts oder Programms: Regulation (EU) No 1308/2013
Rechtliche, wirtschaftliche, finanzielle und technische Informationen
Bedingungen für die Teilnahme
Befähigung zur Berufsausübung:
“1) Self-declaration in accordance with §§ 123, 124 GWB (German Act Against Restraints of Competition)”
“The self-declaration in accordance with §§ 123, 124 GWB must be submitted and signed by every member involved in the case of a bidding consortium and/or a...”
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“2) If applicable: Declaration for a bidding consortia and/or a loan of eligibility and/or the use of subcontractors”
“Note: The contracting authority will request an extract from the Central Trade Register from the Federal Office of Justice, respectively an extract from the...”
“3) Self-declaration Article 5 k) of Regulation (EU) No. 833/2014”
“1) Company presentation attachment.”
“2) Self-declaration confirming that you have professional/commercial liability insurance with a coverage of at least 1,000,000.00 EUR for each of personal...”
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“3) Self-declaration of the annual turnover of the last two completed business years in EUR.”
“Minimum annual turnover: The annual turnover of each of the last two completed business years shall amount to a minimum of 130,000.00 EUR. If a bidder's...”
Technische und berufliche Fähigkeiten:
“1) Self-declaration confirming that you have an active network of multipliers in trade and gastronomy in the wine/ food/beverage sector as well as contacts...”
“2) Self-certify the knowledge of the required languages:”
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“Head of Campaign: Excellent English language skills with the ability to discuss business subjects including marketing, sales, and product management in...”
“Project team: Excellent English language skills with the ability to discuss business subjects including marketing, sales, and product management in English...”
“3) Self-declaration about the Staff or technical bodies that are planned to be involved in the provision of the services, regardless of whether they form...”
“A. Qualification of the team leader/Head of Campaign”
“Information about relevant work experience of the team leader/Head of Campaign who will be in charge. In this context, please provide detailed information...”
“The information must include in particular:”
“I. Project experience in large campaigns proven by reference projects with the annual budget indicated in EUR.”
“II. Number of companies in the food and beverages sector for which he or she has run marketing campaigns”
“B. Qualification of the team”
“Information about relevant work experience of the team members (including team leader/Head of Campaign if applicable) who will be involved in the project....”
“This must include in particular:”
“I. Wine-related professional experience, based on years of continuous work experience”
“II. Project experience in the alcoholic beverages sector, proven by completed projects”
“4) Provide appropriate reference from contracts performed in the past of major services provided in the last five years - calculated from the date of...”
“The reference must include in particular:”
“I. Total project duration/contract term of the reference”
“II. Number of marketing activities carried out during the contract term of the reference with at least 10 participants”
“III. Sector of the reference (food and beverages, beverages, alcoholic beverages)”
“Candidates must provide at least one appropriate reference. To be appropriate, the reference must be equivalent to the object of the contract described in...”
“The reference must cover several different marketing and PR activities for a client, with the "gastronomy and trade" sector in Great Britain as target group.”
“To ensure comparability with the object of the present award procedure, the reference must refer to projects that have taken place in Great Britain.”
“5) Self-declaration to declare the absence of a conflict of interest for participating in the procurement procedure”
“Minimum: Candidates must provide at least one appropriate reference.”
Auftragsausführung
Bedingungen für die Vertragserfüllung:
“lt is a special condition relating to the performance of this contract that the applicants, members of bidding consortia and subcontractors have to declare...”
“A conflict of lnterest exists, in particular, for a (single) commercial importer/wholesaler of (German) wine. Due to the DWl's legal mandate and the...”
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“In case of bidding consortia, a self-declaration is required from each individual member of the consortium. Any applicant, member of a bidding consortium or...”
Verfahren
Rechtsgrundlage: 32014L0024
Voraussichtliche Anzahl von Bewerbern: 3
Objektive Kriterien für die Auswahl der begrenzten Anzahl von Bewerbern:
“The objective and non-discriminatory selection criteria are:”
“1. Reference "gastronomy and trade" sector in Great Britain”
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“I. Duration of the contractual relationship of reference 10 points”
“II. Number of events carried out during the contractual relationship of the reference 15 points”
“III. Sector of the reference 25 points”
“2. Qualification of the team leader/Head of Campaign”
“I. Project experience with large campaigns 12,5 points”
“II. Number of companies for which he or she has run marketing campaigns 12,5 points”
“3. Qualification of the project team”
“I. Wine-related professional experience based on years of work experience 12,5 points”
“II. Project experience based on number of completed projects 12,5 points”
“The German Wine Insitute has been working with foreign agencies for over 30 years. These agencies act as official representatives of the German Wine...”
Begründung für eine Laufzeit der Rahmenvereinbarung von mehr als vier Jahren:
“The German Wine Insitute has been working with foreign agencies for over 30 years. These agencies act as official representatives of the German Wine...”
Zeitpunkt des Eingangs der Angebote: 11:00
Datum der Absendung der Aufforderungen: 2023-09-21 📅
Sprachen, in denen Angebote oder Teilnahmeanträge eingereicht werden können: Deutsch 🗣️
Englisch 🗣️
Gültigkeitsdauer des Angebots: 2024-02-28 📅
Vergabekriterien
Qualitätskriterium (Bezeichnung): B.1.Concept B2B-Event
Qualitätskriterium (Gewichtung): 10
Qualitätskriterium (Bezeichnung): B.2. Conceptual idea No. 1
Qualitätskriterium (Gewichtung): 14
Qualitätskriterium (Bezeichnung): B.3. Conceptual idea No. 2
B.4. Marketing strategy (incl. social media) for Great Britain
C 1. Make-up and structure of content
Qualitätskriterium (Gewichtung): 5
Qualitätskriterium (Bezeichnung): C 2. Comprehensibility of the presented contents
C 3. Overall impression of the presentation
Qualitätskriterium (Gewichtung): 7
Preis (Gewichtung): 35
Öffentlicher Auftraggeber
Kontakt
Dokumente URL: https://www.dtvp.de/Satellite/notice/CXP4YWS6W5F/documents 🌏
Ergänzende Informationen
Körper überprüfen
Name: Vergabekammer des Bundes
Postanschrift: Villemombler Straße 76
Postort: Bonn
Postleitzahl: 53123
Land: Deutschland 🇩🇪
Telefon: +49 4922-894990 📞
Fax: +49 4922-89499163 📠
Informationen zu Fristen für Nachprüfungsverfahren:
“Undertakings have a right that the contracting authority complies with the relevant provisions governing public contract award procedures in Germany that...”
“10 / 10”
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“A contract must not be concluded prior to the expiry of 15 calendar days after this information has been sent by the contracting authority; if the...”
“The language of the review proceeding is German.”