Promotion of German and Bordeaux Wines in the USA

Deutsches Weininstitut GmbH

The present call for tenders aims to identify providers of the following services in the United States of America for 2019 - 2021. The Program’s objectives are to increase awareness and consumption of European wines, and more specifically of wines with designations of origin (“DOO”) produced in the region of Bordeaux, France, and in Germany.
The tender is divided into the following Lots:
Lot 1 Press Relations: Organizing of press events and organizing of press trips to the wine regions in Germany and Bordeaux
Lot 2 Digital: Development, Maintenance and Content production of a website, Production of videos and photos that reflect the programm message
Lot 3 Advertising: Implimementation of Digital advertising campaigns i.e. on media sites and apllications as well as on social media
Lot 4 Events & POS Promotions: Implementation of Seminars, Study Trips, Tasting Events, On-Trade Tastings and POS Promotion

Deadline

Die Frist für den Eingang der Angebote war 2019-01-30. Die Ausschreibung wurde veröffentlicht am 2018-12-19.

Anbieter

Die folgenden Lieferanten werden in Vergabeentscheidungen oder anderen Beschaffungsunterlagen erwähnt:

Wer?

• Deutsches Weininstitut GmbH

Wie?

• Diensteanbieter › Website-Gestaltung
• Veranstaltung von Ausstellungen, Messen und Kongressen › Event-Organisation
• Werbe- und Marketingdienstleistungen › Marketing
• Werbedienste › Werbekampagnen

Wo?

• France
• Rheinhessen-Pfalz › Mainz-Bingen

Geschichte der Beschaffung

Datum	Dokument
2018-12-19	Auftragsbekanntmachung
2019-01-10	Ergänzende Angaben
2019-01-15	Ergänzende Angaben
2019-04-11	Bekanntmachung über vergebene Aufträge

Auftragsbekanntmachung (2018-12-19)
Objekt
Umfang der Beschaffung
Titel: Marketing
Referenznummer: DWI 2018-10
Kurze Beschreibung:

The present call for tenders aims to identify providers of the following services in the United States of America for 2019 - 2021. The Program’s objectives are to increase awareness and consumption of European wines, and more specifically of wines with designations of origin (“DOO”) produced in the region of Bordeaux, France, and in Germany. The tender is divided into the following Lots: Lot 1 Press Relations: Organizing of press events and organizing of press trips to the wine regions in Germany and Bordeaux Lot 2 Digital: Development, Maintenance and Content production of a website, Production of videos and photos that reflect the programm message Lot 3 Advertising: Implimementation of Digital advertising campaigns i.e. on media sites and apllications as well as on social media Lot 4 Events & POS Promotions: Implementation of Seminars, Study Trips, Tasting Events, On-Trade Tastings and POS Promotion

Metadaten der Bekanntmachung
Originalsprache: Englisch 🗣️
Dokumenttyp: Auftragsbekanntmachung
Art des Auftrags: Dienstleistungen
Verordnung: Europäische Union
Gemeinsames Vokabular für öffentliche Aufträge (CPV)
Code: Marketing 📦
Zusätzlicher CPV-Code: Event-Organisation 📦
Website-Gestaltung 📦
Werbekampagnen 📦
Ort der Leistung
NUTS-Region: Deutschland 🏙️

Verfahren
Verfahrensart: Offenes Verfahren
Angebotsart: Angebot für alle Lose
Vergabekriterien
Wirtschaftlichstes Angebot

Öffentlicher Auftraggeber
Identität
Land: Deutschland 🇩🇪
Art des öffentlichen Auftraggebers: Einrichtung des öffentlichen Rechts
Name des öffentlichen Auftraggebers: Deutsches Weininstitut GmbH
Postanschrift: Platz des Weines 2
Postleitzahl: 55294
Postort: Bodenheim
Kontakt
Internetadresse: http://www.deutscheweine.de 🌏
E-Mail: marc.binz@deutscheweine.de 📧
URL der Dokumente: https://www.evergabe-online.de/tenderdetails.html?id=231922 🌏
URL der Teilnahme: https://www.evergabe-online.de/tenderdetails.html?id=231922 🌏

Referenz
Daten
Absendedatum: 2018-12-19 📅
Einreichungsfrist: 2019-01-30 📅
Veröffentlichungsdatum: 2018-12-22 📅
Kennungen
Bekanntmachungsnummer: 2018/S 247-569533
ABl. S-Ausgabe: 247

Objekt
Umfang der Beschaffung
Kurze Beschreibung:

The tender is divided into the following Lots:

Lot 1 Press Relations: Organizing of press events and organizing of press trips to the wine regions in Germany and Bordeaux

Lot 2 Digital: Development, Maintenance and Content production of a website, Production of videos and photos that reflect the programm message

Lot 3 Advertising: Implimementation of Digital advertising campaigns i.e. on media sites and apllications as well as on social media

Lot 4 Events & POS Promotions: Implementation of Seminars, Study Trips, Tasting Events, On-Trade Tastings and POS Promotion

Geschätzter Gesamtwert: 9 576 500 EUR 💰
Bezeichnung des Loses: Press Relations: Organizing of press events and organizing of press trips to the wine regions in Germany and Bordeaux
Losnummer: 1
Kurze Beschreibung:

Comprises a) the organization of an annual press event, including an annual press kit and b) the organization of annual press trips for lifestyle and specialized journalists, including radio and TV, to Bordeaux and Germany. There will be four one-week trips per year with five participants per trip (i.e. 20 participants per year).

Geschätzter Wert ohne MwSt: 591 000 EUR 💰
Dauer: 10 Monate
Beschreibung der Verlängerungen:

The service starts on the date of signing the Agreement and runs for an initial term until the end of 31. December 2019. The term of the Agreement automatically extends by a 12 months period unless it is terminated by the Client by written notice to the Service Provider not less than 6 weeks to the end of each Year. In any event, the Term of the Agreement terminates at the end of the Year 2021.

Bezeichnung des von der EU finanzierten Projekts oder Programms: GRANT AGREEMENT NUMBER — 826003 — BORDEUSAGRI-MULTI-2018Regulation (EU) No 1144/2014

GRANT AGREEMENT NUMBER — 826003 — BORDEUS

AGRI-MULTI-2018

Regulation (EU) No 1144/2014

Bezeichnung des Loses: Digital: Development, Maintenance and Content production of a website, Production of videos and photos that reflect the programm message
Losnummer: 2
Kurze Beschreibung:

Comprises a) the creation of a campaign website, website content production and updates as well as SEO throughout the whole campaign, and b) the production of roughly 25 short videos and about 140 photos (over the duration of the campaign) to be used for online advertising and for social media campaigns, for instance.

Geschätzter Wert ohne MwSt: 429 000 EUR 💰
Bezeichnung des Loses: Advertising: Implimementation of Digital advertising campaigns i.e. on media sites and apllications as well as on social media
Losnummer: 3
Kurze Beschreibung:

Comprises the organization of an annual online advertising campaign on relevant websites and social media channels.

Geschätzter Wert ohne MwSt: 1 522 000 EUR 💰
Bezeichnung des Loses: Events & POS Promotions: Implementation of Seminars, Study Trips, Tasting Events, On-Trade Tastings and POS Promotion
Losnummer: 4
Kurze Beschreibung:

Comprises every year a) the organization of 10 to 12 trade seminars with 30 participants each and seminars during two professional conferences (e.g. SWE), b) annual trade and sommelier trips to Bordeaux and Germany, namely 6 trips with 8 participants each (i.e. 48 participants per year), c) 5 business meetings for members of the trade (25-40 participants per event), d) 10-12 tasting events for trade and consumers (600-800 participants/event), e) 200 on-trade tastings and f) in-store promotions (with tastings) in 85 supermarket outlets and 145 wine shops, as well as promotions with 4 online retailers

Geschätzter Wert ohne MwSt: 7 034 500 EUR 💰
Ort der Leistung
Hauptstandort oder Erfüllungsort:

The Programm targets the South Atlantic region and the Pacific /Mountain regions in the U.S.A.. The targeted States are

— Florida

— Georgia

— South Carolina

— California

— Oregon

— Nevada

— New York

Rechtliche, wirtschaftliche, finanzielle und technische Informationen
Bedingungen für die Teilnahme
Befähigung zur Berufsausübung:

1. Cover letter, including the mention “German & Bordeaux Wines U.S. Promotion Program 2019-2021” and specifying the lot(s) in respect of which the Proposal is being submitted, dated and signed by the candidate’s duly authorized representative.

The bidder and the individual making the statement have to be named.

2.Identification form (see Schedule 1 of the Tender Documents), accompanied by proof of corporate registration

All candidates must provide documentary proof of corporate registration, according to the regulations in force in their country of residence.

3. Self-declaration on exclusion grounds in accordance with §§ 123, 124 GWB

(see Schedule 2 of the Tender Documents). The self-declaration in accordance with §§ 123, 124 GWB must be submitted and signed by every member involved in the case of a bidding consortium and/or subcontractors. The bidder and the name of the individual making the self-declaration must be given

4. (if applicable) Declaration for a consortium and the use of sub-contractors (see Schedule 3 of the Tender Documents)

Only those Proposals containing all information and documents specified above will be considered for the second stage of the process relating to Qualifications.

5. Declaration regarding the professional experience of all proposed team members (see Schedule 4 of the Tender Documents)

Wirtschaftliche und finanzielle Leistungsfähigkeit:

1. Description of the candidate’s organizational structure and list of markets in which it is established

2. Principal fields of activity

3. Annual turnover (revenues) as presented in Schedule 2 of the Tender Documents

Mindeststandards:

The weight of the criteria 1st, 2nd and 3rd is together 15 % (per lot).

Economic/financial qualifications and Technical/professional qualifications that are attributed less than 70 % pursuant to the overall evaluation shall be deemed of insufficient quality to be considered for the final stage of the evaluation process, i.e. the evaluation of the tender on the basis of the award criteria.

Technische und berufliche Fähigkeiten:

4. Experience relating to the U.S. wine and spirits industry, including knowledge of the applicable legislative and/or regulatory framework

5. Experience in providing the Services in the market in respect of each lot for which a Proposal is submitted, with a supporting list and sum-mary description of major clients and programs of the last three (3) years. More specifically:

Lot 1 Press Relations

A supporting list of the candidate’s media contacts, for each of the following types of media (whether TV, radio, online and/or print):

• drinks/food (trade) media;

• specialized wine journalists;

• lifestyle media.

An indication of the relative importance (%) of the three above types of media in the candidate’s activities (in terms of time spent, experience, strength of contacts or other factors as each candidate may deem relevant);

Lot 2 Digital

Experience in website development, maintenance and optimization.

Lot 3 Advertising

Experience in media planning and buying.

Lot 4 Events & POS Promotions

A description of the candidate’s off-trade network, including a list of key accounts (importers, distributors, supermarkets, wine shops, online retailers), highlighting particularly their quality and relevance;

Knowledge of and experience with the on-trade, including a list of restaurants (independent and chained) and wine bars in Target Cities;

Knowledge of and experience with sommeliers and sommelier asso-ciations;

Experience in providing training services including training events with an experiential dimension;

Experience in organizing tasting events for professionals and con-sumers, with a strong experiential dimension;

Experience in implementing POS promotions off-trade and on-trade

6. Ability, supported by concrete examples, to provide detailed and timely estimates, invoices, performance reports and other supporting documents.

Mindeststandards:

The weight of the criteria 4 is 15 % (per Lot).

The weight of criteria 5 is 60 % (per Lot).

The weight of criteria 6 is 10 % (per Lot).

Verfahren
Rechtsgrundlage: 32014L0024
Anwendbares Vergaberecht: German procurement law is applicable.
Zeitpunkt des Eingangs der Angebote: 16:00
Sprachen, in denen Angebote oder Teilnahmeanträge eingereicht werden können: Englisch 🗣️
Datum der Angebotseröffnung: 2019-01-30 📅
Zeitpunkt der Angebotseröffnung: 17:00

Öffentlicher Auftraggeber
Identität
Name des öffentlichen Auftraggebers: Conseil interprofessionnel du vin de bordeaux
Postanschrift: 1, Cours du XXX juillet
Postort: Bordeaux Cedex
Postleitzahl: 33075
Land: Frankreich 🇫🇷
Kontakt
E-Mail: frederique.amrouni@vins-bordeaux.fr 📧
Internetadresse: https://www.bordeaux.com 🌏
Dokumente URL: https://www.evergabe-online.de/tenderdetails.html?id=231922 🌏

Ergänzende Informationen
Körper überprüfen
Name: Vergabekammer des Bundes
Postanschrift: Villemombler Straße 76
Postort: Bonn
Postleitzahl: 53123
Land: Deutschland 🇩🇪
Telefon: +49 4922-894990 📞
Fax: +49 4922-89499163 📠
Informationen zu Fristen für Nachprüfungsverfahren:

Undertakings have a right that the contracting authorities comply with the relevant provisions governing public contract award procedures in Germany that protect bidders and applicants. If an economic operator who has an interest in the contract claims that its rights have been infringed by non-compliance with the provisions governing the procedure for the award of public contracts, it shall complain to the contracting authorities within a time limit of ten calendar days (section 160(3) sentence 1 no. 1 of the German Act against Restraints of Competition (GWB)). Violations that become apparent from the tender notice or from the tender documents must be notified to the contracting authorities within the time limit specified in the tender notice for application or submission of a tender (section 160(3) sentence 1 no. 2 and 3 of the German Act against Restraints of Competition (GWB)).

If the contracting authorities notify the undertaking that it is unwilling to redress the latter's complaint, it shall be entitled to request the federal public procurement tribunal, within 15 days of receipt of such notification, to initiate review proceedings (section 160 (3) sentence 1 no. 4 of the German Act against Restraints of Competition (GWB)).

Bidders whose tenders will not be taken into account for the contract award shall be informed accordingly pursuant to section 134(1) of the German Act against Restraints of Competition. A contract must not be concluded prior to the expiry of 15 calendar days after this information has been sent by the contracting authorities; if the information is sent electronically or by fax, the time limit shall be ten calendar days. The time limit starts on the day following the sending of the information by the contracting authorities. A request for a review has to be filed in writing to the Federal Procurement Tribunal at the German competition authority, i. e.: Vergabekammern des Bundes beim Bundeskartellamt, Villemombler Straße 76, 53123 Bonn.

The language of the review proceeding is German.

Quelle: OJS 2018/S 247-569533 (2018-12-19)

Ergänzende Angaben (2019-01-10)
Objekt
Umfang der Beschaffung
Kurze Beschreibung:

The present call for tenders aims to identify providers of the following services in the United States of America for 2019 — 2021. The Program’s objectives are to increase awareness and consumption of European wines, and more specifically of wines with designations of origin (“DOO”) produced in the region of Bordeaux, France, and in Germany. The tender is divided into the following lots: Lot 1: Press Relations: organizing of press events and organizing of press trips to the wine regions in Germany and Bordeaux; Lot 2: Digital: development, maintenance and content production of a website, production of videos and photos that reflect the programm message; Lot 3: Advertising: implementation of digital advertising campaigns i.e. on media sites and applications as well as on social media; Lot 4: Events and POS Promotions: implementation of seminars, study trips, tasting events, on-trade tastings and POS promotion.

Metadaten der Bekanntmachung
Dokumenttyp: Ergänzende Angaben
Gemeinsames Vokabular für öffentliche Aufträge (CPV)
Code: Werbekampagnen 📦

Referenz
Daten
Absendedatum: 2019-01-10 📅
Einreichungsfrist: 2019-02-06 📅
Veröffentlichungsdatum: 2019-01-15 📅
Kennungen
Bekanntmachungsnummer: 2019/S 010-019886
Verweist auf Bekanntmachung: 2018/S 247-569533
ABl. S-Ausgabe: 10

Objekt
Umfang der Beschaffung
Kurze Beschreibung:

The tender is divided into the following lots:

Lot 1: Press Relations: organizing of press events and organizing of press trips to the wine regions in Germany and Bordeaux;

Lot 2: Digital: development, maintenance and content production of a website, production of videos and photos that reflect the programm message;

Lot 3: Advertising: implementation of digital advertising campaigns i.e. on media sites and applications as well as on social media;

Lot 4: Events and POS Promotions: implementation of seminars, study trips, tasting events, on-trade tastings and POS promotion.

Quelle: OJS 2019/S 010-019886 (2019-01-10)

Ergänzende Angaben (2019-01-15)
Objekt
Umfang der Beschaffung
Kurze Beschreibung:

The present call for tenders aims to identify providers of the following services in the United States of America for 2019 — 2021. The Program’s objectives are to increase awareness and consumption of European wines, and more specifically of wines with designations of origin (“DOO”) produced in the region of Bordeaux, France, and in Germany. The tender is divided into the following lots: Lot 1: Press Relations: organizing of press events and organizing of press trips to the wine regions in Germany and Bordeaux. Lot 2: Digital: development, maintenance and content production of a website, production of videos and photos that reflect the programm message. Lot 3: Advertising: implementation of digital advertising campaigns i.e. on media sites and applications as well as on social media. Lot 4: Events and POS Promotions: implementation of seminars, study trips, tasting events, on-trade tastings and POS Promotion.

Referenz
Daten
Absendedatum: 2019-01-15 📅
Veröffentlichungsdatum: 2019-01-18 📅
Kennungen
Bekanntmachungsnummer: 2019/S 013-027302
ABl. S-Ausgabe: 13

Objekt
Umfang der Beschaffung
Kurze Beschreibung:

Lot 1: Press Relations: organizing of press events and organizing of press trips to the wine regions in Germany and Bordeaux.

Lot 2: Digital: development, maintenance and content production of a website, production of videos and photos that reflect the programm message.

Lot 3: Advertising: implementation of digital advertising campaigns i.e. on media sites and applications as well as on social media.

Lot 4: Events and POS Promotions: implementation of seminars, study trips, tasting events, on-trade tastings and POS Promotion.

Öffentlicher Auftraggeber
Identität
Name des öffentlichen Auftraggebers: Conseil interprofessionnel du vin de Bordeaux
Postanschrift: 1 cours du XXX juillet
Quelle: OJS 2019/S 013-027302 (2019-01-15)

Bekanntmachung über vergebene Aufträge (2019-04-11)
Objekt
Umfang der Beschaffung
Kurze Beschreibung:

The present call for tenders aims to identify providers of the following services in the United States of America for 2019-2021. The program’s objectives are to increase awareness and consumption of European wines, and more specifically of wines with designations of origin (“DOO”) produced in the region of Bordeaux, France, and in Germany. The tender is divided into the following lots: Lot 1: Press Relations: organizing of press events and organizing of press trips to the wine regions in Germany and Bordeaux; Lot 2: Digital: development, maintenance and content production of a website, production of videos and photos that reflect the program message; Lot 3: Advertising: implementation of digital advertising campaigns i.e. on media sites and applications as well as on social media; Lot 4: Events and POS Promotions: implementation of seminars, study trips, tasting events, on-trade tastings and POS Promotion.

Gesamtwert des Auftrags: 9 048 500 EUR 💰
Metadaten der Bekanntmachung
Dokumenttyp: Bekanntmachung über vergebene Aufträge

Verfahren
Angebotsart: Entfällt

Referenz
Daten
Absendedatum: 2019-04-11 📅
Veröffentlichungsdatum: 2019-04-16 📅
Kennungen
Bekanntmachungsnummer: 2019/S 075-178756
ABl. S-Ausgabe: 75

Objekt
Umfang der Beschaffung
Kurze Beschreibung:

Lot 2: Digital: development, maintenance and content production of a website, production of videos and photos that reflect the program message;

Bezeichnung des Loses: Press Relations: Organizing of Press Events and Organizing of Press Trips to the Wine Regions in Germany and Bordeaux
Kurze Beschreibung:

Comprises:

(a) the organization of an annual press event, including an annual press kit; and

(b) the organization of annual press trips for lifestyle and specialized journalists, including radio and TV, to Bordeaux and Germany. There will be four one-week trips per year with five participants per trip (i.e. 20 participants per year).

Bezeichnung des Loses: Digital: Development, Maintenance and Content Production of a Website, Production of Videos and Photos that Reflect the Program Message
Kurze Beschreibung:

(a) the creation of a campaign website, website content production and updates as well as SEO throughout the whole campaign; and

(b) the production of roughly 25 short videos and about 140 photos (over the duration of the campaign) to be used for online advertising and for social media campaigns, for instance.

Bezeichnung des Loses: Advertising: Implementation of Digital Advertising Campaigns i.e. on Media Sites and Applications as Well as on Social Media
Events and POS Promotions: Implementation of Seminars, Study Trips, Tasting Events, On-Trade Tastings and POS Promotion
Kurze Beschreibung:

Comprises every year:

(a) the organization of 10 to 12 trade seminars with 30 participants each and seminars during two professional conferences (e.g. SWE);

(b) annual trade and sommelier trips to Bordeaux and Germany, namely 6 trips with 8 participants each (i.e. 48 participants per year);

(d) 10-12 tasting events for trade and consumers (600-800 participants/event);

(e) 200 on-trade tastings; and

(f) in-store promotions (with tastings) in 85 supermarket outlets and 145 wine shops, as well as promotions with 4 online retailers.

Ort der Leistung
Hauptstandort oder Erfüllungsort:

The program targets the South Atlantic region and the Pacific/Mountain regions in the USA. The targeted States are:

— Florida,

— Georgia,

— South Carolina,

— California,

— Oregon,

— Nevada,

— New York.

— Nevada.

Verfahren
Vergabekriterien
Qualitätskriterium (Bezeichnung): Overall relevance, coherence, quality and exhaustiveness of proposed plans
Qualitätskriterium (Gewichtung): 50
Qualitätskriterium (Bezeichnung): Experience of the proposed team members
Qualitätskriterium (Gewichtung): 20
Preis (Gewichtung): 30

Auftragsvergabe
Datum des Vertragsabschlusses: 2019-03-30 📅
Name: RF Binder Partners Inc.
Postort: New York
Land: Vereinigte Staaten 🇺🇸
00 🏙️
Gesamtwert des Auftrags: 409 770 EUR 💰
Name: Favoreat Design Inc.
Postort: Brooklyn NY
Gesamtwert des Auftrags: 427 431 EUR 💰
Name: Path Interactive Inc.
Gesamtwert des Auftrags: 1522001.49 EUR 💰
Name: Sopexa USA
Gesamtwert des Auftrags: 6699491.41 EUR 💰
Informationen über Ausschreibungen
Anzahl der eingegangenen Angebote: 2
5
4

Ergänzende Informationen
Körper überprüfen
Informationen zu Fristen für Nachprüfungsverfahren:

Undertakings have a right that the contracting authorities comply with the relevant provisions governing public contract award procedures in Germany that protect bidders and applicants. If an economic operator who has an interest in the contract claims that its rights have been infringed by non-compliance with the provisions governing the procedure for the award of public contracts, it shall complain to the contracting authorities within a time-limit of 10 calendar days (Section 160(3) Sentence 1 No 1 of the German Act against Restraints of Competition (GWB)). Violations that become apparent from the tender notice or from the tender documents must be notified to the Contracting Authorities within the time-limit specified in the tender notice for application or submission of a tender (Section 160(3) Sentence 1 No 2 and 3 of the German Act against Restraints of Competition (GWB)).

If the Contracting Authorities notify the undertaking that it is unwilling to redress the latter's complaint, it shall be entitled to request the federal public procurement tribunal, within 15 days of receipt of such notification, to initiate review proceedings (Section 160 (3) Sentence 1 No 4 of the German Act against Restraints of Competition (GWB)).

Bidders whose tenders will not be taken into account for the contract award shall be informed accordingly pursuant to Section 134(1) of the German Act against Restraints of Competition. A contract must not be concluded prior to the expiry of 15 calendar days after this information has been sent by the Contracting Authorities; if the information is sent electronically or by fax, the time-limit shall be ten calendar days. The time-limit starts on the day following the sending of the information by the Contracting Authorities. A request for a review has to be filed in writing to the Federal Procurement Tribunal at the German competition authority, i. e.: Vergabekammern des Bundes beim Bundeskartellamt, Villemombler Straße 76, 53123 Bonn.

Quelle: OJS 2019/S 075-178756 (2019-04-11)

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